In this episode of Add To Cart, we are joined by Caleb Marshall, CEO and founder of Tropeaka, a health food and nutrition company making and selling premium ingredient products such as protein powders, superfoods and, wait for it, beauty custard.  After being diagnosed with Chronic fatigue in 2016, Caleb spent alot of time in specialist shops building his health from within, an experience which led him to create an online health food brand that would appeal to a younger demographic.  Today, Tropeaka ships to over 70 countries around the world with products garnering thousands of five star reviews.

Links from the episode:

Shopify Plus (sponsored)

Packleo (sponsored)

Questions answered:

• What inspired you to go all in on a health food business? 
• In a category that is often side-eyed, how do you gain customer trust? 
• What is your unhealthy guilty pleasure? 

This episode was brought to you by…  

Shopify Plus

Packleo

About your host: Nathan Bush from esuite

Nathan Bush is a digital strategist, Co-founder of eCommerce talent agency, esuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

About your co-host: Caleb Marshall from Tropeaka

Caleb Marshall is the CEO and co-founder of Tropeaka. Launched in 2016 Tropeaka has seen exponential growth, becoming one of the fastest growing businesses in the health and wellness industry.  Today, Tropeaka has an 8-figure yearly eCommerce turnover alongside domestic and international retail distributors and has global sales in more than 70 countries around the world.  Caleb was recognised in Forbes 30 Under 30 in 2021 and also co-runs the Tropeaka Foundation, which was set up in 2020 and has raised over $100,000 so far to support initiatives that create positive humanitarian and environmental change.

You can contact Caleb at LinkedIn

Please contact us if you: 

• Want to come on board as an Add To Cart sponsor 
• Are interested in joining Add To Cart as a co-host 
• Have any feedback or suggestions on how to make Add To Cart better

Email [email protected] We look forward to hearing from you!

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Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.

Connect With Us

Visit the website for more learning resources and join the ATC Community.

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Sponsor Add To Cart: https://addtocart.com.au/sponsor/

Contact Nathan: https://www.linkedin.com/in/nathbush/

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