The Endurance Studio

Caleb Schiff: Restaurateur, Endurance Athlete #35


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Today’s guest is an entrepreneur, endurance athlete, and the visionary behind multiple restaurant ventures in Northern Arizona. In this episode, we discuss his journey from a career in geology to founding Pizzicletta, an iconic Flagstaff pizza spot known for its simplicity and quality. His latest venture Sosta, is designed to bring people together over tasty food while allowing people to take a pause and focus on fostering meaningful connections. In this episode, we discuss his unique approach to hospitality, his philosophy on keeping things simple, and how his experiences as a boyscout and ultrarunner has shaped his leadership and life style. Get ready for an insightful conversation on food, community, and resilience!

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https://www.instagram.com/sostaflagstaff/⁠

⁠https://www.pizzicletta.com/⁠

⁠https://www.instagram.com/pizzicletta/⁠

⁠https://www.indiangardens.com/⁠

⁠https://www.instagram.com/indiangardens/⁠

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This episode is brought to you by:

Squirrel's Nut Butter - https://squirrelsnutbutter.com/discount/ENDURANCE20 Use code "ENDURANCE20" for 20% off!

Embark Maple Energy - https://www.embarkmaple.com Use code “EMBARK20” for 20% off!

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(00:00:00) - Podcast Introduction and Guest Overview

(00:01:26) - Defining Restaurateur and Business Identity

(00:04:08) - Introducing Sosta: Concept, Mission, and Philosophy

(00:09:48) - Simplicity in Food, Business Growth, and Industry Challenges

(00:14:56) - Entrepreneurial Journey, Hiring Philosophy, and Creativity

(00:19:50) - Food Industry Trends and Impact of COVID-19

(00:24:25) - Employee Well-being, Leadership Origins, and Company Growth

(00:34:16) - Staffing Challenges, Management, and Design Philosophy

(00:45:26) - Creating Connection: Seating, Phone Lockers, and Phone-Free Dining

(00:54:50) - Phone Detox, Endurance Sports, and Business Simplicity

(01:03:16) - Marketing Strategy, Community Engagement, and Events

(01:14:47) - Pizza Menu Evolution, Neapolitan Discussion, and Pizza Philosophy

(01:21:37) - Endurance Training, Race Experiences, and Nutrition

(01:28:05) - Favorite Races, Italy Inspiration, and Podcast Closing

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#endurance #enduranceracing #enduranceathlete #endurancesports #adventure #bikepacking #bikepackracing

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The Endurance StudioBy Dylan Turner

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