Hello everyone, Alison here!

Welcome back to another great episode of Because I Can Life!

You know that all episodes in the podcast are special. But this one is SUPER SPECIAL!

Why?! Do you really ask why?!

We broke the three digits in podcast land! YAYY!!!

We are on episode 100 and counting! (Actually, we’ve just begun!)

This is something you already know: The super special episode deserves a super special interview. 

And this is something I already know: You're going to absolutely LOVE this one!

Today I’m chatting with the phenomenal Emily Peterson.

But first, let me ask you a question: Have you ever wondered if you could take a product that seems to be everywhere on the market and turn it into a high-end product? 

Well, this amazing mother of six did that with BLANKETS! 

Yes, good old simple blankets! 

So, if you want to learn how to build a beautiful online brand without being a low price leader - you know what to do! 

Let’s dive in!

Key Takeaways for This Week:

• Today is a big podcast - episode #100 (00:00)
• A beautiful high-end brand (02:09)
• How did Emily start her journey? (06:39)
• The shift from baby gifts to blankets (10:23)
• What does Saranoni mean? (15:23)
• From a basement to a successful business (17:20)
• Not so long ago, starting a business meant feeling alone (21:56)
• The things Emily does to drive traffic (23:22)
• Quality - the secret behind so many customer reviews (30:47)
• Supporting people in Cambodia and Africa (34:27)
• Pieces of advice Emily would give herself ten years ago (40:35)
• Where can you find Emily? (44:48)
• Top takeaways (46:14)

Additional Resources:

Check out the Saranoni Luxury Blankets website, Facebook page, and Instagram.

Connect with Alison:

Facebook: @alisonjprince

Instagram: @alisonjprince

LinkedIn: linkedin.com/in/alisonjprince/

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