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Back in the 1800s, the people of Prussia ditched their gold and silver jewellery in favour of iron jewellery. That’s right, the wealthy, reputable, noble people across the region proudly wore, iron. The reason why can explain what we choose to buy today, how much we’re willing to spend, and what we think of brands. On today’s show, I’m joined by professor Matt Johnson as we discuss why branded painkillers work better, how Nike golf clubs drive further, why Ray-Ban sunglasses are perceived as better, and how brands literally change what we think.
Try HubSpot for free: https://hubspot.sjv.io/jWq4k6
Matt’s book: https://amzn.to/3qJ9McK
Matt's LinkedIn: https://www.linkedin.com/in/mattjohnsonisme/
Matt's Twitter: https://twitter.com/mattjohnsonisme
Matt's Personal Website: neuroscienceof.com
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
4.7
164164 ratings
Back in the 1800s, the people of Prussia ditched their gold and silver jewellery in favour of iron jewellery. That’s right, the wealthy, reputable, noble people across the region proudly wore, iron. The reason why can explain what we choose to buy today, how much we’re willing to spend, and what we think of brands. On today’s show, I’m joined by professor Matt Johnson as we discuss why branded painkillers work better, how Nike golf clubs drive further, why Ray-Ban sunglasses are perceived as better, and how brands literally change what we think.
Try HubSpot for free: https://hubspot.sjv.io/jWq4k6
Matt’s book: https://amzn.to/3qJ9McK
Matt's LinkedIn: https://www.linkedin.com/in/mattjohnsonisme/
Matt's Twitter: https://twitter.com/mattjohnsonisme
Matt's Personal Website: neuroscienceof.com
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
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