Creative Control

Can Brian Niccol turn Starbucks around?


Listen Later

Last week in a major shakeup, Starbucks announced the appointment of Brian Niccol as its new chairman and CEO. Niccol, then CEO of Chipotle, will succeed Starbucks’s Laxman Narasimhan, who is stepping down immediately from the position he’s held for only 17 months. For a company that has aggressively claimed it does not make fast food, this could signal a shift in how Starbucks views itself . . . and how it attempts to regain the 20% in market cap that it’s lost. ‘Fast Company’ contributing writer Clint Rainey discusses the coffee chain’s past mission and values, and how different leadership has shifted the brand’s focus.

Also, we talk with rapper Saweetie about her successful brand partnerships with Postmates and McDonald’s, and her perspective on growing her own brand and image. And Candace Bushnell, author of ‘Sex and the City’ (the book!), chats about looking back on her writing and TV career and what stories she wants women to see today.

...more
View all episodesView all episodes
Download on the App Store

Creative ControlBy Fast Company

  • 4.8
  • 4.8
  • 4.8
  • 4.8
  • 4.8

4.8

60 ratings


More shows like Creative Control

View all
Radiolab by WNYC Studios

Radiolab

43,954 Listeners

This American Life by This American Life

This American Life

90,407 Listeners

Fresh Air by NPR

Fresh Air

37,860 Listeners

Planet Money by NPR

Planet Money

30,683 Listeners

Freakonomics Radio by Freakonomics Radio + Stitcher

Freakonomics Radio

32,093 Listeners

Hidden Brain by Hidden Brain, Shankar Vedantam

Hidden Brain

43,685 Listeners

The NPR Politics Podcast by NPR

The NPR Politics Podcast

25,814 Listeners

Make Me Smart by Marketplace

Make Me Smart

5,491 Listeners

The Indicator from Planet Money by NPR

The Indicator from Planet Money

9,515 Listeners

Today, Explained by Vox

Today, Explained

10,137 Listeners

The New Way We Work by Fast Company

The New Way We Work

100 Listeners

Throughline by NPR

Throughline

16,073 Listeners

Fiction - Comedy Fiction by The Sunset Explorers

Fiction - Comedy Fiction

6,447 Listeners

World Changing Ideas by Fast Company

World Changing Ideas

23 Listeners

The Ezra Klein Show by New York Times Opinion

The Ezra Klein Show

15,546 Listeners

Most Innovative Companies by Fast Company

Most Innovative Companies

64 Listeners

On with Kara Swisher by Vox Media

On with Kara Swisher

3,362 Listeners

Wiser Than Me with Julia Louis-Dreyfus by Lemonada Media

Wiser Than Me with Julia Louis-Dreyfus

10,590 Listeners

Brand New World by Fast Company

Brand New World

9 Listeners

Office Hour by Fast Company

Office Hour

0 Listeners

By Design by Fast Company

By Design

7 Listeners