the Joshua Schall Audio Experience

Can Monster Energy & Coca-Cola Turnaround Bang Energy? | Jack Owoc Isn't Done Fighting Yet


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Is there still some Bang left in Jack Owoc’s fight for the company he founded? While the bulk of this content is going to be focused on reconciling what I previously predicted Monster Beverage would do with the Bang Energy asset to the actual turnaround strategy that Rodney Sacks (Monster Energy CEO) has been slowly providing details of within their quarterly earnings conference calls. And since Monster did just release their 2023 Q3 earnings report, I'll start this content off by running through some high-level financial data. This will obviously update you on how the existing brands within the Monster Beverage portfolio have been performing recently, but more importantly give context for my expanded strategic commentary on energy drink market dynamics and trends…plus it will make the Bang Energy information more relevant and impactful. Though the portfolio of Monster Beverage brands have a larger market share in the U.S. convenience channel than Red Bull, I'll bring up data that shows why the Bang Energy acquisition is maybe more important than you think when it comes to competing against CELSIUS, C4 Energy, and GHOST Energy. I'll also share information on many of the most important strategic gameplan elements that should help the Bang Energy expected turnaround opportunities become reality. These elements include: why Bang Energy is being distributed by the Coca-Cola DSD system, what those initial results were and Monster Energy sales strategy going forward, and why Monster Energy is cutting many Bang Energy flavors. Finally, we can’t talk Monster and Bang without some legal chatter, right? We already know that on July 31, 2023…Monster Beverage Corporation completed its acquisition of Bang Energy. As you can imagine that deal clears up A LOT in the legal dispute area…but not everything.

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    the Joshua Schall Audio ExperienceBy Joshua Schall

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