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In this episode, John dives into the fascinating world of neuroscience and its impact on negotiation. Discover how understanding the human brain can transform your negotiation strategies, helping you build better relationships and achieve outstanding deals.

Key highlights include: 

• Exploring confirmation bias and cognitive ease 
• Practical techniques for overcoming biases in negotiations 
• Utilizing visual tools for effective communication

Whether you're a seasoned negotiator or just starting out, this episode offers valuable insights to enhance your skills. 

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