There is no one in the world who doesn't benefit from sales training or a scripted sales process. Even the most talented salespeople are 80% more effective when they sell with a system rather than just shooting from the hip.

However, the context of today's episode is related to marketing hooks and unqualified leads. One marketing hook that many people in the fitness space have been doing that rarely works in the long term is offering a free trial or challenge. 

Any person attracted by a free challenge is not an ideal customer, as historical data reveals. And certainly not in the personal training model. Digital bait and switch hooks will not bring in the right customer to your business.

Are you too good at sales? Tune in to this episode to learn why your marketing strategy may not be working for your brand.

Key Takeaways

• Why you should sell from a scripted sales process and system (00:58)
• The one marketing hook that drives people crazy (02:18)
• Being too good at sales can lead to attracting the wrong customers (05:14)
• Finding the ideal client for your business (06:40)
• How marketing hooks can make the relationship transactional rather than relational (10:57)
• Bait and switch hooks will not bring in the right client (11:34)

Additional Resources:

• www.AlloyPersonalTraining.com
• Learn About The Alloy Franchise Opportunity

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