Many think charisma is something you are born with. Charisma is a choice, and you can build charisma when you move your focus away from yourself and toward others. John shares the Charisma Principle which says, people are interested in the person who is interested in them. Charisma is a combination of personal qualities that enable someone to inspire and influence others. Some of those attributes might be confidence, charm, and the ability to connect with others on an emotional level.  Author Vanessa Van Edwards says the formula for charisma is: warmth + competence. She goes on to say, "Charismatic people signal warmth, trust, likeability, collaboration, but simultaneously, they signal competence, capability, power, efficiency. Charismatic people are both likable and respectable; both warm and credible."

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