#027 We answer real maker questions on scaling a candle business with practical tactics: diversify sales channels, build a quality email list, test wicks with confidence, and choose the right places to sell. Clear steps, real numbers, and tools you can use today.

• diversifying beyond social into website, wholesale, private label, and fundraisers
• using email as the primary promotional tool with quality list building
• setting lucrative pop‑ups around 25% to convert site visitors
• wick testing with three‑candle method and half‑inch melt pool rule
• choosing markets over random fairs and when Etsy fits
• standing up Shopify early to build SEO and conversion
• realistic view of Facebook ads for break‑even acquisition
• free calculator for candle math and available courses
• wholesale playbook highlights and local PR flywheel

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