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Cannes Special Part 3: Samsung’s Benjamin Braun on Creativity in Brand Marketing
Benjamin Braun, Chief Marketing Officer at Samsung Europe, sits down with Jackie Cooper, Edelman’s Global Chief Brand Officer, at the annual Cannes Lions International Festival of Creativity. The two discuss findings from the Edelman Trust Barometer Special Report: The Collapse of the Purchase Funnel and the impact of Gen Z on brands, as well as …
Continue reading "Cannes Special Part 3: Samsung’s Benjamin Braun on Creativity in Brand Marketing"
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By Edelman and Advertising Week
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Benjamin Braun, Chief Marketing Officer at Samsung Europe, sits down with Jackie Cooper, Edelman’s Global Chief Brand Officer, at the annual Cannes Lions International Festival of Creativity. The two discuss findings from the Edelman Trust Barometer Special Report: The Collapse of the Purchase Funnel and the impact of Gen Z on brands, as well as …
Continue reading "Cannes Special Part 3: Samsung’s Benjamin Braun on Creativity in Brand Marketing"
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