Can't Stop the Growth

In this re-released episode, Chad Peterman is joined by CAMP Digital's CEO, Katie Donovan to unpack the essence of company culture and its impact on growth, dive into digital marketing for the trades, and the importance of marrying it with solid operational practices.

Katie highlights the key strategies businesses should employ locally, including the underrated power of a well-curated Google Business Profile. They'll discuss the symbiotic relationship between agencies and clients, the customer journey, and the operational tactics necessary to capitalize on digital marketing leads.

With insights into Local Service Ads and the critical components of a strong brand presence online, this episode is a goldmine for those looking to refine their approach to growth in practical, impactful ways.

Additional Resources: Chad on LinkedIn Chad Peterman | CEO | Author Peterman Brothers Website Connect with Katie Donovan Learn More About CAMP Digital

Connect with our Sponsor, GoodLeap More on PeopleForward Network Follow PeopleForward Network on LinkedIn

In this episode, Chad Peterman interviews Tommy Mello, about his experiences in the home service industry.

Together they discuss topics such as call center efficiency, capacity planning, affiliate marketing, and building a strong company culture.

Tommy emphasizes the importance of providing excellent customer service and fighting for every lead. Learn how your call center isn't just a call center but a marketing tool.

They also discuss the process of expanding into new markets and the challenges and strategies involved. Get insight into the current economic climate and the potential impact of interest rates on businesses.

Additional Resources Chad on LinkedIn Tommy Mello on LinkedIn Chad Peterman | CEO | Author Peterman Brothers Website More on PeopleForward Network Follow PeopleForward Network on LinkedIn

In this episode, Chad Peterman interviews Seth Ure from GoodLeap and Steve White from Peterman Brothers about the key factors that separate successful home services companies from struggling ones, including the importance of leadership, execution, and having a plan. They also emphasize the value of surrounding yourself with smart people and being open to feedback. Get an insider's view of the current market conditions and the future outlook, with a focus on the impact of interest rates and the role of financing in the HVAC industry. Additional Resources:Chad on LinkedIn Chad Peterman | CEO | Author Peterman Brothers Website Connect with Gail on LinkedIn Learn More About GoodLeap More on PeopleForward Network Follow PeopleForward Network on LinkedIn

This is episode 4 in our mini series on the Dedicated Field Support Program (DFS). Host Chad Peterman sits down with Josiah, a field professional at Peterman Brothers who has gone through the company's innovative DFS training program. Josiah shares his journey from being a maintenance technician with limited customer interaction to becoming a confident and effective communicator in the HVAC industry. He discusses how the DFS program helped him fill in the gaps, particularly in presenting options to customers and building trust through genuine conversations. Learn about the importance of letting go of the fear of being a "salesperson" and instead focusing on being a trusted advisor to customers. Additional Resources Chad on LinkedIn Chad Peterman | CEO | Author Peterman Brothers Website More on PeopleForward Network Follow PeopleForward Network on LinkedIn Listen to the full Dedicated Field Support Program series: Episode 176: Transforming Field Training: Inside the Dedicated Field Support Program Episode 177: From Nervous to Expert: The Impact of the Dedicated Field Support Program Episode 178: Enhancing Customer Service: The Impact of the Dedicated Field Support Program

Megan Bedford interviews Logan Bergevin, the Director of Search at Camp Digital, about paid search and targeting audiences in the home services industry.

Discover the importance of showing up on the search engine results page (SERP) and get tips for optimizing pay-per-click campaigns.

Logan discusses the use of LSAs (Local Services Ads) and PerformanceMAX campaigns for broader audience targeting. He also discusses future trends in digital marketing and the importance of building trust and awareness for local businesses.

Additional Resources: Chad on LinkedIn Connect with Logan Bergevin on LinkedIn Chad Peterman | CEO | Author Peterman Brothers Website Connect with Megan Bedford Connect with Katie Donovan Learn More About CAMP Digital

Connect with our Sponsor, GoodLeap More on PeopleForward Network Follow PeopleForward Network on LinkedIn

Jeremy didn't need help with training in electrical, so what did he get out of the Dedicated Field Support (DFS) program? In this third episode introducing the DFS program, Chad invites Jeremy, a seasoned electrician with 27 years of experience, to discuss how the DFS program transformed his career. Jeremy shares his journey from nearly quitting his job to finding renewed purpose by adopting the customer-first approach taught in the DFS program. There are foundational elements that level-up customer service: presenting multiple service options, building strong customer relationships, and committing 100% to personal and professional growth. Chad discusses how top-notch service naturally leads to increased revenue and customer trust. Tune in to discover how dedication to these principles can lead to remarkable career fulfillment and organizational success in our industry. Additional Resources:Chad on LinkedIn Chad Peterman | CEO | Author Peterman Brothers Website More on PeopleForward Network Follow PeopleForward Network on LinkedIn Listen to the full Dedicated Field Support Program series: Episode 176: Transforming Field Training: Inside the Dedicated Field Support Program Episode 177: From Nervous to Expert: The Impact of the Dedicated Field Support Program

In this episode, we continue exploring our Dedicated Field Support Program (DFS) which is, frankly, revolutionizing how we serve our customers. If you missed our first episode, you can catch it here.

Host Chad Peterman sits down with Carson, a talented field professional at Peterman Brothers. Carson shares how the DFS program has improved his approach to customer interactions and technical challenges.

He discusses the personal growth he experienced, the invaluable support of DFS coaches, and how the program alleviated the challenges of customer interactions.

From initial fears to the program's transformative impact, Carson's story exemplifies how DFS is a win-win-win for our customers, technicians, and company.

Additional Resources:

Chad on LinkedIn Chad Peterman | CEO | Author Peterman Brothers Website More on PeopleForward Network Follow PeopleForward Network on LinkedIn Listen to Episode 1: Transforming Field Training: Inside the Dedicated Field Support Program

This is first episode in a mini series introducing the DFS (Dedicated Field Support) program designed to develop field professionals and offer support so they can deliver the best quality service to our customers. From onboarding to daily interactions, and from tailored coaching to intentional competency-building, we'll uncover how DFS not only enhances our team's skills but also strengthens our culture of genuine care and customer service. Whether you're a leader looking to innovate or simply curious about new ways to drive excellence, this episode is packed with insights and practical advice you won't want to miss. Let's get started! Additional Resources:Chad on LinkedIn Chad Peterman | CEO | Author Peterman Brothers Website More on PeopleForward Network Follow PeopleForward Network on LinkedIn

Learn how mastering your mindset can create a ripple effect of positive influence in your life and business. Today we welcome a special guest, Nikki Lewallen Gregory, CEO of People Forward Network. Nikki shares insights from her career in mental health therapy, sales, and entrepreneurship, focusing on employee engagement and meaningful work. Learn about the significance of an abundance mindset, simplifying business practices, and fostering values-aligned partnerships. Prioritize developing your leadership skills to drive your team and business forward. Additional Resources:Chad on LinkedIn Nikki Lewallen Gregory LinkedIn Chad Peterman | CEO | Author Peterman Brothers Website More on PeopleForward Network Follow PeopleForward Network on LinkedIn

In this insightful episode host Megan Bedford sits down with Brigham Dickinson, president of Power Selling Pros and founder of the Power Certification program, to discuss growth strategies for the home services industry. Brigham reveals actionable tactics to boost contractor revenue by engaging customer service representatives (CSRs) more actively in the sales process. Key highlights include transitioning CSRs from merely booking calls to influencing buying decisions, aiming to increase call conversion rates dramatically—from a 42% industry average to a potential 85%.

He emphasizes the transformative impact of the right mindset, the importance of creating a comfortable environment for customers, and the role of advanced tools like Rilla technology in CSR training. The episode delves into investing in CSR training, handling price objections, and the benefits of delegating phone answering to third-party services for small businesses.

Additional Resources:

Brigham Dickinson on LinkedIn Power Selling Pros

Chad on LinkedIn Chad Peterman | CEO | Author Peterman Brothers Website Connect with Megan Bedford Connect with Katie Donovan Learn More About CAMP Digital

Connect with our Sponsor, GoodLeap More on PeopleForward Network Follow PeopleForward Network on LinkedIn