Capitalism.com with Ryan Daniel Moran

Full show notes at https://freedomfastlane.com/

Jeff Hoffman is a remarkable, internationally-successful entrepreneur.

But he attained that success by hiring the best, building a team with them, getting out of their way, and treating them with compassion and respect.

This let him enter industries that he had no professional experience in - like building airport ticket kiosks, and working in film and music - and make a major impact.

Jeff's incredible journey includes inspirational stories about how scaling to success beyond your dreams means treating your colleagues and employees with empathy. He once declined a potential joint venture when the other company's CEO spoke derisively of his staff playing baseball at work one morning.

Why pass something like that up? Because he knew in that moment that his counterpart did not respect his employees' judgment the way he did. And that would have posed trouble for potential joint work.

Join us today on the Freedom Fast Lane as we hear this amazing story and more from Jeff Hoffman. You'll come away inspired to focus on doing what's right, on doing what's good, on being the best person you can be to those around you.

And that's how you attract the best and brightest to make a strong impact in the business world.

• Your success relies on persuading smarter people to help you
• You win in business by empathizing with your team
• Don't let money denigrate you and your team

On Linkedin On Twitter

Full show notes at https://freedomfastlane.com/

Guy and Ilan are weird.

And that's okay!

They're hugely successful entrepreneurs, they're compassionate coaches, and they share invaluable information on personal actualization on their Satori Prime podcast.

But that's beside the point.

They're weird because they act in accordance with who they are. And being themselves meant charting their path away from what the "group" does, leading them to their awesome Satori Prime project.

This isn't easy. In fact, it's one of the hardest things to do.

From a very young age, we are indoctrinated with the values of our parents, our educators, and what we absorb from mass media. It is easy for us to come to a conclusion at that stage in our lives about who we are.

If you decide as a kid that you are "worthless", "not talented", or "a loser", it can be very difficult to shake that feeling.

Guy and Ilan are here to help you shake that false social programming, and get you to focus on being yourself.

Everyone has something to contribute to make the world a better place and give their loved ones a better life. You can bring that gift out.

Check in with yourself. Ask yourself what really matters to you.

Notice where you feel like conforming to what everyone else is doing. Think about whether you really need to conform as well.

Do what is consistent with your principles.

Be yourself, and you will reap the rewards throughout your life!

• It's time for you to be unapologetically yourself
• Really successful people have achieved success by not caring about what other people think about them
• Take action consistent with who you are, rather than your social programming

Visit the Satori Prime website: https://satoriprime.com/

• On Twitter
• On Facebook
• On LinkedIn

-->Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran<--

Full show notes at https://freedomfastlane.com/

Scaling your business to 9 figures in value seems daunting. How can this be done without working insane hours?

Yes, scaling up by an order of magnitude may seem out of reach. But right now, you're probably closer than you think.

Getting where you are now felt difficult, but that's because you were working so hard to get off the ground. Now that you've found some substantial success, you need a sound strategy with a network that suits your business's products or services.

Going from 7-figures to 8-figures is primarily about dialing up your marketing and sales efforts. Here, you monetize the customers you currently have, increase your focus on ecommerce, and maybe pivot to other marketing channels.

Going from 80figures to 9-figures is about successful investments. And investing for exponential scaling is Ryan's forte.

Once your company makes $10 million in yearly profits, you can look to an exit for 8-12x those profits. But what if your company is making $3 million in annual profits, with three other competitors about that size in your industry?

What if those competitors are, instead, potential allies? If you merged forces or collaborated on a joint venture, you can package your combined value in a roll-up, and add an order of magnitude in value when selling the package.

And that order of magnitude came just from making a relationship. From calling up your former competitors and seeing what you could do together, you added another zero to your exit value.

You just massively scaled your business without having to do much more work than picking up your phone and dialing a few numbers.

Now you see how reaching entrepreneurial success doesn't have to be like climbing a long staircase to the peak of a mountain.

There are incredibly effective shortcuts that people have and continue to use to accelerate their growth. Learn more in this episode of the podcast.

• Scaling from 7-8 figures in value to 9 figures is not as daunting as you think
• Once you have a good product and vision, building a network accelerates growth

On YouTube On Facebook On Twitter On Google Plus On LinkedIn On Instagram

-->Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran<--

You have a great product, produced using state-of-the-art technology. But if you don't talk about how the product will help your audience (its benefits), and only talk to them about its technical specifications (its features), you are losing lots of potential customers.

Through his Swanwick Sleep company, James Swanwick sells blue-light-blocking glasses. They have a number of interesting technical features, but features aren't enough to get people to make a purchase.

That's why the company's website (swanwicksleep.com) says the product will make you "sleep better", "feel energized", and "look cool" in large font. The benefits, not the features, are front and center.

And they're so prominent because an interested customer is always asking, "what does this product do for me?" If you don't talk about the product's benefits, you're not answering their question!

James makes a clear distinction between features and benefits. A feature is a factual statement about a product or service. Examples include a self-cleaning oven, or a product being made 100% from recycled materials.

A benefit is an improvement in one's circumstances caused by the product or service. Examples include convenience, time-saving, and becoming more attractive to potential partners.

You can see the focus on benefits in everyday marketing. Let's take weight-loss products for instance. If you watch infomercials about them, you very frequently see portrayals of men using the product having attractive, smiling women walk up to them.

It's the same for a whole host of products. Marketing for anything that improves your physical appearance very often depicts attractive people entering the frame and looking at the user with adoration.

The inference the marketing establishes is that these products will make you attractive. The focus here is on that benefit, not on the technical specifications of the exercise machine or weight-loss program being sold.

James urges entrepreneurs to audit their sales copy, identifying where features are emphasized over benefits, and making changes to focus instead on the benefits. You should ask yourself why your customers do business with you, and ask them, too! You may discover all sorts of benefits your customers derive from your products that you had not known before.

Benefits you should be highlighting in your marketing!

• People buy things to solve problems for them
• Focusing marketing on your product's features, not their benefits, will lose business
• Audit your ad copy to maximize focus on these benefits

Hear more from James at his podcast.

On Twitter On LinkedIn On Facebook

On YouTube On Facebook On Twitter On Google Plus On LinkedIn On Instagram

-->Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran<--

Justin Colby has had a lot of success flipping properties. Ryan takes a similar approach with businesses. This line of work has brought them great rewards, but they seek to scale beyond the heights they've reached.

They know they can do it. It will take a lot of work, but they have a goal in mind and know they can reach it.

Join Justin and Ryan in this chat about entrepreneurship, embracing change, and reaching goals through hard work.

• Flipping real estate is like flipping businesses
• Calculate the costs of reaching your goals
• Put in the work

Hear more from Justin at https://thefoundation.com/podcast.

On Twitter On Facebook On LinkedIn

On YouTube On Facebook On Twitter On Google Plus On LinkedIn On Instagram

-->Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran<--

Jeff Hoffman addresses this topic in today's Freedom Fast Lane episode. The clip is from the Q&A session we had with Jeff when he first spoke at the Capitalism Conference (formerly Freedom Fast Lane Live) back in 2015. We invited him back to kick off this year's conference in Austin, which wraps up today.

In this episode, Jeff explains the clear steps every startup entrepreneur must take in order to determine what—if any—outside funding is needed to make the business successful.

Jeff blames Silicon Valley for creating the idea that entrepreneurs need to get funding as soon as possible. The truth is, most entrepreneurs ignore getting funding from customers by providing value. Instead, they go to bank debt, private equity, venture capital, you name it.

One of the biggest problems with small businesses is overcapitalization. Don't let that happen to you. Instead, follow these steps Jeff recommends to make sure you're ready to pursue funding.

1. Make a list of everything you need to do between now and someday, whenever your goal deadline is, to make your company successful.
2. Circle everything on that list you think you can do without someone else's money.
3. Go do all of those things.

Take it from Jeff—don't get funding until you absolutely need it.

In this episode of the Freedom Fast Lane podcast, we air Ryan Deiss' speech at The Capitalism Conference (formerly Freedom Fast Lane Live).

Ryan Deiss offers an analogy for reframing your ideas about branding. Start by thinking of your customer as a vault.

Marketing has the ability to do one of two things: it can make a deposit of relational equity into that vault, or it can make a withdrawal on relational equity from that vault.

Make no mistake. Every time you ask someone to buy something, you're making a withdrawal against relational equity.

We all have a baseline of relational equity as human kind, but when you ask for someone to buy something the question becomes, "Do I know you?"

Whether we realize it or not, this construct is true. The question every entrepreneur should be asking themselves is, am I making a deposit of relational equity, or a withdrawal?

It's like in Gary Vaynerchuk's book "Jab, Jab, Jab, Right Hook," entrepreneurs must deposit, deposit, deposit, then withdraw.

This is how you develop a brand. It's not your logo. It's not your color scheme. Your branding is anything that makes a deposit in your customer's relational equity vault.

Branding makes a deposit. Selling makes a withdrawal.

1. Make them laugh. If you make people laugh, they'll like you.
2. Make them cry. If you make people cry, they'll feel vulnerable with you.
3. Make them feel like they're a part of something. If you make people feel like they're part of something, they'll feel that sense of belonging, of home.
4. Deliver actual value in advance. If you give people actual value, they will seek to give you value in return.

When you're not making a relational equity deposit for your customers, when there's no soul in what you're doing, then you're just a logo.

If you're a business looking to become an empire, it's crucial that you consistently make deposits and withdrawals in this manner. These are the high-level thinkers we bring together for The Capitalism Conference.

Today is Day 1 of the event! We sold out our general admission tickets and upgraded many attendees to VIP. We are making parts of the event available through a livestream. Don't miss out - click here to purchase the livestream.