Capitalism.com with Ryan Daniel Moran

The F2L2 Binge contains years of wisdom, inspiration, and business knowledge – make sure you listen to all of them!..

The F2L2 Binge contains years of wisdom, inspiration, and business knowledge – make sure you listen to all of them!..

Josh Bezoni is a level up from almost every other entrepreneur.

The proof is that he not only created a new business from scratch but he hit $100 million in sales in the first 12 months of the company's existence. Ryan has long been advocating a system to build a company to $10 million - but Josh has raised the bar big time. The steps he took to build his company seem intuitive at first glance but Josh applied them at a level that improved the normal results by a factor of 10. On this episode you're going to hear Josh's story of how he built his company quickly and has navigated the rapid climb to success.

Find someone who has done what you want to do and create value in their life.

One of the things Josh Bezoni did to build his business quickly from the ground up was to build significant trust relationships all along the way. In every interaction he was concerned with how he could add value to the life of the person he was interacting with. He did this for two reasons: #1 - He wanted to be a true asset to them and their goals. #2 - He wanted that relationship to be an asset to him when and if the time came for him to call in a favor or two. His fundamental philosophy was to find the people who had done what he wanted to do and add value to their lives. You can hear how he developed that philosophy and how he implemented it on this episode.

How Josh Bezoni rented a list from a different niche to launch his first product.

It seems like an outdated approach to launching a products but Josh Bezoni tapped his professional network and borrowed their email lists to launch the first product of his new company. It was an old school approach but it worked powerfully. In his first day of sales he brought in $40,000 in sales. You can hear how Josh built a network of relationships that made that approach possible and how he leveraged the success of that initial push to scale the company rapidly - it's all on this episode.

Josh Bezoni: Once you learn this one skill you can sell anything online.

As Josh Bezoni began to build his first business he knew that the success of the business would depend greatly on the sales copy that was used for each promotion and product. He began to study copywriting and became very adept at implementing a very simple formula: Problem - Solution. On this episode Josh shares a handful of incredible books he read to build his copywriting muscles and tells why it's true that the skill of copywriting will enable you to sell anything online and build the business you desire. It's all a part of this great conversation.

The best indicator of future success is past performance.

To build a company to $100 million in sales within 12 months it takes teamwork on a level beyond what most people can conceive. That means a team of quality people has to be assembled. Think "The Avengers" in a business context. Josh Bezoni approached the task of hiring A players for his quickly growing company the way he approaches most challenges: He began to study the subject. Using what he learned in his reading and applying it alongside some pretty novel approaches such as company ownership options, charitable giving, and more, Josh was able to enlist the help of top level producers in their respective skills to scale the company rapidly. Want to know more? Josh gives many of the steps he took on this episode of Freedom Fast Lane.

Outline Of This Great Episode

• [0:06] Who is Josh Bezoni? Ryan's introduction of his success and journey.
• [2:17] The first business Josh started and how it enabled him to pivot and grow more.
• [7:01] The strategy Josh followed to get his first product off the ground.
• [13:26] How Josh has built his sales processes.
• [17:36] The transition from an ebook company to a much more successful venture.
• [21:59] Using an existing audience, affiliates, and great business connections.
• [24:41] The practical aspects Josh had to deal with while the growth was happening.
• [32:59] How Josh was able to hire rock star talent quickly.
• [34:51] The challenge of not taking the profits so more talent can be hired.
• [37:53] Why most entrepreneurs don't know how to hire and how Josh learned the skill.
• [41:03] The overall business strategy for getting to $100 million in 12 months.
• [44:34] The most expensive mistake Josh made on the way to success.
• [47:14] The small team of 3 Josh led in his first business: How it was structured and the roles each person played.
• [49:08] How Josh was able to grow to $100 million while remaining VIRTUAL instead of physical.
• [52:36] Why people want to work for and buy from companies that are doing good in the world.

Action Steps From This Episode

FOR GREATER SUCCESS: Don't shortcut the hiring process. It takes time to do it right but the returns on the time invested are astronomical. Study how to do it right and don't cut corners.

FOR GETTING STARTED: Start building trust relationships now. Seek out those who are already doing what you want to do and add value to their lives. Once you are on their radar opportunities open up to you in ways you never knew were possible.

Connect With Today's guest: JOSH BEZONI

Website: www.JoshBezoni.com

On Twitter

On Facebook

On LinkedIn

Resources Mentioned On This Episode

• www.FreedomFastLane.com/million
• www.ClickBank.com
• BOOK: Magic Words
• BOOK: How To Make Millions With Your Ideas
• BOOK: The Ultimate Sales Letter
• BOOK: Maximum Money in Minimum Time
• BOOK: Tested Advertising Methods
• BOOK: Topgrading
• BOOK: Who: The Method of Hiring

Connect With Freedom Fast Lane

Website: www.FreedomFastLane.com

On Youtube

On Facebook

On Twitter

On Google Plus

On LinkedIn

On Instagram

Subscribe to Freedom Fast Lane

Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran

A sales funnel is one of the main things you need to build in order to scale your business.

What is a sales funnel? It's a way to move your prospective customers to purchase your products and remain engaged with your brand. A good sales funnel begins with an advertisement that makes an offer and moves step by step all the way to the point of purchase. Today's guest is Los Silva, a guy who not only builds funnels for his own business but has discovered that there's a great deal of money to be made helping others build and establish their own sales process. You're going to get tons of insight from what Los has to share so be sure you take the time to listen.

How Los Silva drives traffic to sales platforms using Instagram influencers.

When you think about making sales online you might immediately think of Amazon as the easiest or best channel. Los Silva works with many ecommerce sellers on their Amazon channel but he continually encourages them to move to other channels as well so they can avoid being held hostage by the Amazon terms of service. His goal is to give you complete control over the experience your customers have with your brand, which can't happen solely through the Amazon platform. How does he do that? One way is to drive traffic to a landing page on your website or another platform using the power of Instagram influencers. If you want to know the details of how he does that, listen to this episode.

Building a successful sales funnel is hard work.

It's very common that those who want to get into the ecommerce space think it's an "easy" way to make money. While it may be true that it has certain lifestyle benefits you've got to understand that like any other way of making money, it's a business - and businesses require hard work in order to succeed. Los Silva helps business owners build sales funnels that acquire leads and drive sales and on this episode of Freedom Fast Lane he's sharing the steps and continual refinement it takes to build an effective sales funnel that can fuel your business long term. It's hard work. Expect it.

Leads are the lifeblood of every business.

One of the main benefits of a good sales funnel is that it collects leads for your business day after day, 24 hours per day. Leads are vital because they are the lifeblood of any business. Once you have them all you have to do is carry out the continual process of refining your systems and creating touch points with your leads that result in purchases. Leads, nurtured and contacted regularly WILL result in sales. And that's how a business makes a profit and grows. On this episode Los Silva walks through the process his business uses to help clients create and sustain sales funnels that acquire leads effectively. You won't want to miss this one.

How to move your products to different channels.

If you want to gain independence as a business you've got to ensure that your products are offered on many different sales channels, not only on Amazon, eBay, or another of the big dogs in the space. That means building sales funnels around the products that you've had the most success with so far and testing those funnels to dial in your conversions on the new platform. If that sounds confusing it's because there is a lot of hard work involved. But Los Silva is on this episode to break it down, step by step, and give you an overview of how the process works. Be sure you listen to this one.

Outline Of This Great Episode

• [0:04] Ryan's introduction to Los Silva and the topic of sales funnels and Amazon independence.
• [3:01] The addiction to one primary sales channel and why it's a problem.
• [4:31] How to assess the opportunities to build sales funnels from new channels.
• [6:07] Determining what at sales funnel campaign should look like.
• [9:03] From advertisement to transaction: what does a sales funnel look like?
• [12:30] How to connect with influencers on Instagram.
• [14:04] The format of a good squeeze page (tested and proven ideas).
• [16:22] Making adjustments for other platforms.
• [17:15] Lazy people need not attempt this strategy?
• [20:09] What to examine in order to make a campaign a winner.
• [25:04] How to do tests to find a "winner" funnel campaign.
• [30:59] The first steps to moving from one sales channel to multiple channels.
• [35:10] The importance of tracking data and the process of scaling.
• [40:20] How to know if you have a winning sales funnel.
• [41:43] What size team is needed to implement a great sales funnel?
• [42:30] How Los' agency works with people to build great funnels.
• [43:43] Get in touch with Los Silva.

Action Steps From This Episode

FOR GREATER SUCCESS: You can't expect to succeed if you're unwilling to do the hard work of tweaking and optimizing a sales funnel campaign. It's not easy, it takes lots of adjustments as you go, and you'll have to watch your metrics and spend some money to keep gaining data. That's called business investment. Don't buy the hype that "it doesn't work."

FOR ACCOUNTABILITY:

FOR GETTING STARTED: Lazy people will never be successful, so get your mind straight before you start and be willing to work hard at setting up and optimizing a campaign.

Connect With Today's guest: LOS SILVA

workwithLos(AT)gmail.com

SnapChat: @Los-Silva

Resources Mentioned On This Episode

• http://www.drfunnel.com/optin
• www.FreedomFastLane.com/mastermind

Connect With Freedom Fast Lane

Website: www.FreedomFastLane.com

On Youtube

On Facebook

On Twitter

On Google Plus

On LinkedIn

On Instagram

Subscribe to Freedom Fast Lane

Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran

Very few people in the world have the ambition, drive, and talent to walk a billion dollar path. But Nathan Latka has proven already that he's able to do it. He's still in his 20s and has already built and sold a company for more money than most companies ever make. He's a voracious reader and learns everything he can about entrepreneurism, billionaires, and how they go the where they are. Today's conversation is a blunt look at why Nathan approaches business the way he does and where he's headed. Your mind will be opened up by this one, guaranteed.

He's made it a public goal to be a Billionaire by age 30.

There are many people who say that Nathan Latka has a big ego and he would totally agree with them. He says that he ego is actually his biggest asset. It's that ego that has given him the belief that he can become a billionaire by the time he's 30 years old - and he's well on the path to achieve it. During the chat Ryan and Nathan chat about what it takes to be able to produce a billion dollars and how Nathan plans to do it. He also reveals some plans for his future that may be surprising, but definitely fit the scale at which he thinks.

What life is like on the billion dollar path Nathan Latka has set.

Nathan Latka boldly says that his life is happier than almost anyone who's working a 40 hour a week job simply because he's been able to build a lifestyle of absolute freedom. He's built and sold a business for an astronomical price and now is investing his profits into things that can fuel his life long term. But he's also assessing opportunities, looking for the one that will take him to the place where one billion dollars is not only possible, but inevitable. Join Ryan and Nathan as they range all over the place in this engaging talk about the quest for billionaire status.

Buy on cash and everything else is a bonus.

One of the things Nathan Latka is doing to fuel his billion dollar dream is studying and investing in real estate. When it comes to finding good investments he has a very simple philosophy: If the cash flow works, everything else is just a bonus. On this episode he walks through the numbers on his very first real estate deal to give an example of what he looks for in a good investment and tells about some other things he's stepped into that are related to real estate but not quite the traditional route. You'll find this very interesting.

Looking for something of lesser value to make it something of greater value.

Long term, what is a guy like Nathan Latka looking to sink his teeth into? The Presidency? Check. Other business ventures? Check. And when he surveys the entrepreneurial landscape he sees that the sharing economy has just gotten started. He's looking for ways to leverage assets people already own - those things that are currently of lesser value - in ways that make them into items of greater value. He believes it's a business model that not only will last long into the future, but will also change the future. Get inside the always moving mind of Nathan Latka, on this episode of Freedom Fast Lane.

Outline Of This Great Episode

• [0:06] Ryan's introduction of this year's Freedom Fast Lane LIVE speaker: Nathan Latka
• [1:40] How Nathan has stretched Ryan's "normal."
• [2:12] How Nathan started his business while still in college.
• [4:39] The point at which Nathan realized he should sell the business.
• [9:10] Nathan's biggest mistake and what he did after selling the business.
• [12:40] How Nathan started the fastest growing podcast in iTunes.
• [14:51] What Nathan is investing in and what he considers a good investment.
• [16:44] The discipline required to invest wisely and effectively.
• [17:41] Nathan's approach to real estate investing.
• [21:14] The real estate things Nathan is looking at right now.
• [23:47] The process and criteria Nathan is using to assess his next opportunity.
• [30:00] What Nathan wants to do when he reaches billionaire status.
• [31:28] What CEOs or thought leaders is Nathan following right now?
• [33:24] What does the word "capitalism" mean to Nathan?
• [34:06] Nathan's podcast: The Rise To The Top.

Action Steps From This Episode

FOR GETTING STARTED: Become hungry and never stop learning. Read as many books as you can about people who have become successful in the ways you desire.

FOR ACCOUNTABILITY: Invite people onto your team who have different strengths and perspectives from you. The balance will make your overall business better.

Connect With Today's guest: Nathan Latka

Website: www.NathanLatka.com

Podcast: The Top Podcast

On Twitter

On Facebook

On LinkedIn

Resources Mentioned On This Episode

• www.FreedomFastLane.com/LIVE - get in on this year's event.
• http://heyo.com/ - the company Nathan built and sold.
• Nathan's audio journal of his business sale: www.NathanLatka.com/sold
• TechStars
• www.RVShare.com
• BOOK: Walt Disney: The Triumph of the American Imagination
• BOOK: Storming the Magic Kingdom

Connect With Freedom Fast Lane

Website: www.FreedomFastLane.com

On Youtube

On Facebook

On Twitter

On Google Plus

On LinkedIn

On Instagram

Subscribe to Freedom Fast Lane

Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran

Building your own ecommerce business in a way that makes sense long term is not an easy elephant to eat. There are so many variables and pitfalls - you've got to be clear on your business/market identity and exactly who it is you're trying to serve with your products. And you've got to know where to find those people and the influencers who have a high profile in their eyes. Today's episode is with two guys who have been members in the Freedom Fast Lane community for some time and are building a business just like that. Kevin and Jeremy's supplement business is a great example of how you can build a great business on Amazon and then branch out to build your own independent ecommerce platforms for greater profitability and customer loyalty, so be sure to hear their story on this episode.

Amazon sales has built a business that is very respectable. But these guys want more.

Amazon private label products have been revolutionary by enabling everyday people realize the dream of owning their own profitable business that reaches people all over the world. It's an amazing development. But as big as Amazon is, it has its limitations: inability to directly communicate with customers, the limitations that 3rd party fees place on your ability to scale and branch out, and more. Jeremy and Kevin are actively building a business that goes beyond Amazon and are currently working to create their own ecommerce platforms that address the limitations Amazon has brought to their business thus far and expand even further. You can hear what they are doing at present and what their plans are for the future, so be sure to listen.

Capitalists like Jeremy and Ryan are building the economy and changing the world by doing so.

Many people look to the political or social sphere to find world changing leaders. But Ryan and the entire Freedom Fast Lane team believe that one of the most powerful forces for changing the world is the force of capitalism. Entrepreneurs are the only real wealth creators in the world. Their efforts provide work, jobs, cash flow, and revenue that goes beyond their individual businesses to team members, clients, contractors, and others - all around the globe. On today's episode you can hear the practical steps two guys from inside the Freedom Fast Lane mastermind group are taking to build a business that matters beyond their own gain. It's a refreshing perspective you won't want to miss.

Adding new team members to fuel a new return on investment.

One of the bold steps that Kevin and Jeremy have taken to grow their business to the next level is this: they're pivoting from an entirely digital business into a physical location. They believe it's time to build a community and culture in a central location that can create the type of corporate brand presence that they believe will fuel their long term appeal to customers. A significant part of that is hiring the team members to inhabit and work from that space. They've already added many to their team and are still looking for additional members of their team. It's a bold move because they're doing so much at once and because they're working out the details of each of the positions as they go along - but they are convinced the ROI is going to be tremendous. Listen in to this episode to hear the details of what they're doing and how they are doing it.

The Freedom Fast Lane mastermind community has fueled their massive success.

When Ryan asks his guest on this episode - Kevin and Jeremy - how their involvement in the Freedom Fast Lane mastermind community has influenced their success, both of the guys quickly say that without it they wouldn't be anywhere near where they are at in their business without it. The input, ideas, synergy, and encouragement they receive in the community have enabled them to believe in themselves and make the bold decisions that have made their business so successful ($300K per month at this point) and that move them forward each day as they strive to make the business its own major brand in a very crowded marketplace. If that kind of mastermind is appealing to you - you've got to listen to this success story and find out how you can get involved.

Outline Of This Great Episode

• [0:04] Ryan's introduction to two members of the FFL community and have ROCKED it!
• [2:22] A quick summary of how Jeremy and Kevin grew their business.
• [6:37] The first product was a total, major dud - how it happened.
• [9:20] An entire market change and new products that built their business.
• [12:34] How Jeremy & Kevin decided who they were going to be: the branding process.
• [16:05] Communicating brand messaging to customers and building customer loyalty.
• [20:25] The transition from virtual company to having a "real" office together.
• [22:31] The plan to get an exceptional ROI from their new team members.
• [26:52] How the guys are building the structure to grow independent of Amazon.
• [29:00] The fear involved in making the jump to adding multiple team members.
• [31:08] The things that keep the guys up at night.
• [33:01] Current steps toward independent platforms for ecommerce.
• [40:09] Steps toward building a more reputable brand name in a crowded space.
• [42:00] How the guys' experience in the Freedom Fast Lane mastermind community has influenced their success and direction.

Action Steps From This Episode

FOR GREATER SUCCESS: Decide on who you're going to be before you get rolling. Clear and decisive branding will help you make better decisions and position your company to secure greater customer loyalty in the long run.

FOR GETTING STARTED: Think bigger than a product that can make you money. Think about a market you can serve. Broader thinking enables you to build a product line that serves clients in multiple ways. You'll be able to sell more to each customer and build a brand presence that fosters customer loyalty.

Resources Mentioned On This Episode

• www.FreedomFastLane.com/million - Get your Free Training Series
• www.AirBNB.com
• BOOK: Start With Why

Connect With Freedom Fast Lane

Website: www.FreedomFastLane.com

On Youtube

On Facebook

On Twitter

On Google Plus

On LinkedIn

On Instagram

Subscribe to Freedom Fast Lane

Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran

When we hear about lifestyle design we tend to think of yachts, fancy cars, and huge houses. Justin Brooke had all of that due to the business success he had built but wasn't happy. Do you hear that? He wasn't happy. He realized that he'd started his online marketing and info product business to give himself the ability to live the kind of life he wanted to live - never setting an alarm clock, spending the day with his family, traveling the world - but he was working more hours than ever and instead of having the stuff, the stuff had him. On this episode you're going to hear Justin's story and learn how he was able to strip away the things that were making him unhappy so that he could finally life the lifestyle he wanted in the first place.

What happened to the dream that started you on the path to your own business?

Why are you trying to build a business? Is it only about the money or is it about the freedom that the money can produce for you? Never lose sight of that. The journey to that place is filled with lots of hard work but if you're not enjoying the journey along the way you need to pay attention to that. Your dream can easily get sucked up in the long hours and hard work and you'll find yourself on a treadmill of performance with no clear end in sight. That's what happened to Justin Brooke and on this episode he tells the story of how he came to see that the lifestyle he wanted to design got lost in the hurry of business - and how he got out.

The key questions that opened Justin Brooke's eyes to how he was killing his own dream.

It was a day like any other. Justin was cleaning-up his 6 bedroom house for a bunch of guests who were coming over. He had everything he ever wanted. And he realized he was unhappy. Why was he unhappy? The answer to that question changed everything for him and started him on a journey of self discovery that resulted in finally designing the lifestyle that he wanted in the first place. You can hear Justin's story on this episode and we promise, it's one that will leave you thinking about HOW you're building your business, not just whether or not you are.

What are you doing that needs to go?

On his journey to designing his perfect lifestyle Justin Brooke realized that the life he was living in an attempt to get there was exactly opposite of what he was trying to achieve. Long, long hours working, setting his alarm so he could wake to face the pressures of another day of business - and more than any of that - HE was the business. Things could not continue in a healthy way without him. That's when he decided to travel the world and see a bit more of life. That's when he learned to delegate and simplify his processes so that things could go on without him. That's when he began to see that the trap he was in was one he'd made for himself - and it was time to break free. You can hear Justin's story on this episode of Freedom Fast Lane.

How much will your success cost you in terms of lifestyle?

Most entrepreneurs start their business to have freedom - take a look - it's the title of this podcast and blog (Freedom Fast Lane). That's time freedom, which ultimately means the freedom to do with your time what you want to do with your time. But building a business and the hard work it takes, makes for demands on your time that you don't realize at first. It creeps up on you, sucking you in deeper and deeper until you wake one day to the fact that your freedom is nowhere to be found. Learn the lesson Justin Brooke has to teach on this episode and you may be able to avoid the same trap he fell into. Your success doesn't have to cost you the lifestyle you want.

Outline Of This Great Episode

• [0:03] How we forget the issue of lifestyle design and Justin Brooke's unique road to it.
• [3:10] The things Justin has been doing over the past 6 months: moving out of excess, going on the road.
• [4:21] How Justin realized that he had too much stuff and wanted something different.
• [7:30] The mindset shift that came once Justin began to simplify his life.
• [10:50] 10X means get more results, not work 10X more.
• [12:10] The answer to getting your lifestyle fixed: Loving life and work again.
• [15:20] What Justin discovered that only he could do each week.
• [20:00] The things Justin gets to do because he's simplified his life.
• [21:27] The big revolution to Justin: He was the business.
• [24:07] Learning that America is so easy: The change it made to Justin's life.
• [30:30] How to move in the direction of simplicity and greater success.

Action Steps From This Episode

FOR GETTING STARTED: Assess your own level of happiness. Ask the hard questions. Are you working too much to enjoy life? Are you having fun? Ask yourself what you actually want in life.

FOR GREATER SUCCESS: Find ways to generate income without HAVING to invest so many hours per day.

FOR PRODUCTIVITY: Do the things that ONLY you can do. Train someone else to do everything else.

Connect With Today's guest: Justin Brooke

Website: http://imscalable.com/blog/

On Twitter

On YouTube

On Facebook

On LinkedIn

Resources Mentioned On This Episode

• Episode with Peter Shallard

Connect With Freedom Fast Lane

Website: www.FreedomFastLane.com

On Youtube

On Facebook

On Twitter

On Google Plus

On LinkedIn

On Instagram

Subscribe to Freedom Fast Lane

Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran

If you've listened to Freedom Fast Lane for any length of time over the past year you have noticed slight change in direction when it comes to Ryan's focus. He's no longer only featuring guests and topics that help you build a life of freedom, but has shifted attention to those who have built massive amounts of wealth for the sake of accomplishing particular goals. Ryan's goal: To own the Cleveland Indians. On this episode Ryan announces the place and time of this year's Freedom Fast Lane LIVE event and gives a bit of a preview of the kinds of speakers who will be presenting at the event.

Many people build companies. Very few build hugely successful wealth generating companies.

You often hear of entrepreneurs who have built a company from the ground up and have become online celebrities of a sort as a result. Ryan's become very interested in another kind of entrepreneur, the one who builds a massively successful business without the need to become famous in the process because they are too busy making the business rise to the top. It's those kinds of businesses he wants to deconstruct at Freedom Fast Lane LIVE this year, so be sure you hear this announcement about the place, time, and notification list for this year's event.

You can get on the early bird list for this year's Freedom Fast Lane LIVE event.

When you hear this episode of the podcast you're going to want to be a part of the FFL LIVE event going on in Austin, Texas, December 9-11. It's going to be a powerful event where Ryan is able to deconstruct the success practices and mindsets of business leaders who are building or have built billion dollar companies. It's success beyond success that he wants to learn, and you can be a part of the group. Tickets will sell out quickly so be sure you get on the early bird list by taking action according to Ryan's instructions on this episode.

Outline Of This Great Episode

• [0:03] Ryan's introduction to this episode of Freedom Fast Lane.
• [0:40] Why Ryan's whole life is set up to take advantage of his opportunities.
• [1:20] Ryan's 3 step process to achieving the life you want.
• [2:52] The shift of the podcast on people who are scaling their businesses larger: why it happened.
• [6:00] The various ways Ryan could achieve his dream of owning the Cleveland Indians.
• [7:00] Freedom Fast Lane 2016: Austin, Texas, December 9-11
• [8:14] The focus of the year - the companies that are building companies powerfully.
• [9:22] Ryan's recent fascination with businesses that have bucked the trends and lasted.
• [11:07] The call to action for this year's conference: Sign up for the early bird price & notification.
• [14:06] How you can get the details of this year's event dripped to you over the next month.

Resources Mentioned On This Episode

• Sign up for the early bird list for FFL LIVE 22016.

Connect With Freedom Fast Lane

Website: www.FreedomFastLane.com

On Youtube

On Facebook

On Twitter

On Google Plus

On LinkedIn

On Instagram

Subscribe to Freedom Fast Lane Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran

If you’ve listened to Freedom Fast Lane for any length of time over the past year you have noticed slight change in direction when it comes to Ryan’s focus...

All of us learned basic math in school. Addition, subtraction, division, and multiplication. The times tables are one of those things we had to work long and hard on, memorizing basic facts so that the work of complex mathematics that was coming would be easier for us. It was a long term goal that was hard to see at the time, but one that served us very well. The same principle applies when it comes to the profitability of your business. The things that seem to be pressing from an immediate perspective are not always the things that bring the greatest long term result. On this episode Ryan Daniel Moran share his lessons-learned about multipliers, the things you can invest in that will compound your results. You're going to be challenged and given some very practical takeaways on this one.

Do you know why many businesses plateau after an initial success?

It's because something in the owner's understanding of what brings the greatest results shifts. They begin with a clear understanding that certain actions will compound over time to bring even greater results, but once success comes they back off, taking it easy, forgetting that to get the same kind of gains they've experienced so far they will have to take the same kind of bold and long-term oriented actions that brought it in the first place. Ryan is convinced that the longer you can push the return on investment into the future, the greater that return will be. You can hear how he's come to that conclusion as well as get some concrete examples of how it works in real business scenarios on this episode.

Do you understand what a business multiplier is?

Thinking of basic math, your business needs to be adding to the bottom line all the time. You can do that through simple addition (one client or one sale at a time) or you can do that through multiplication (putting your capital and other resources to work in ways that compound the result). On this episode Ryan teaches why a business needs to be oriented toward compounding results by applying your energy and resources to tasks that are multipliers. When you get this and are able to clearly determine that your resources are multiplier focused, you'll begin to see exponential growth in your business. You'll want to hear this one.

Delayed gratification is a sign of a good multiplier.

We know what it's like to struggle between the payoff of immediate gratification and the promise of a delayed gratification. Should I eat the chocolate cake now and enjoy the taste and texture immediately, or should I abstain for the sake health and fitness that will serve me well for years to come? It's not an easy choice in the moment - unless you've already made the commitment to the long term goal. On this episode Ryan Daniel Moran shows us how delayed gratification in business tends to serve as a barometer to determining whether an investment of resources or energy is serving to multiply our efforts or not. You can learn a ton from this episode, so be sure you take the time to listen.

The Eisenhower Matrix can help you determine what is a good multiplier.

General Dwight Eisenhower is well known for using a time management technique that classifies activities into 4 quadrants. Imagine a box divided into 4 equal parts. Moving clockwise around the box starting with the top left quadrant, the quadrants are labeled: 1 - Important and Urgent | 2 - Important but not Urgent | 3 - Not Important and Not Urgent | 4 - Not Important but Urgent. Using this graph you can identify the tasks and projects that are truly important - and a key point to notice is that the ones that fall into top right quadrant tend to be the ones that are multipliers. Find out how Ryan uses the Eisenhower Matrix for his personal decisions on this episode.

Outline Of This Great Episode

• [0:06] Ryan's introduction to this episode about multipliers.
• [1:10] What is a multiplier and why you should move toward them?
• [4:00] Example of investing in a multiplier when it comes to hiring .
• [5:41] Freeing up capital by using other people's money as a multiplier.
• [8:55] Why your own capital should only go to new products/services.
• [9:48] Make it up, Make it real, Make it recur (from Dan Sullivan).
• [12:38] A great way to determine what is a multiplier and what is not.
• [16:30] Relationships as a type of multiplier.
• [17:17] How to determine if something will be a long term multiplier.
• [19:56] The reason businesses plateau.
• [20:00] Why delayed gratification can work for you.

Action Steps From This Episode

FOR GREATER SUCCESS: Understand what is meant by investing in multipliers; things that increase your return exponentially. Get it in your head and heart. Commit yourself to pursuing them over everything else.

FOR GETTING STARTED: Examine your work week and your list of top tasks. If you are spending time on things that are short term gains, reevaluate your priorities. The longer term you can push your results, the bigger those results will tend to be.

Resources Mentioned On This Episode

• Dan Sullivan
• Article, "Never Fund Your Own Inventory"
• The Eisenhower Matrix

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