Transformer Table is an innovative company creating multifunctional space-saving furniture that adapts to your needs. Discover the PR and influencer marketing strategies that garnered it the most-watched product video in the history of Instagram.

Capitalizing on Virality: How Transformer Table Turned Views into Sales

Do you want to start your own business? Great! But how do you actually do it? Don't worry, we've got you covered on Shopify Masters, an official podcast from Shopify. Each week, hosts Shuang Esther Shan and Adam Levinter sit down with entrepreneurs and e-commerce experts as they share their experiences running successful online stores. Learn how to create social media ads that pay off, how to optimize your website for sales, what it takes to find the right supplier and so much more.

Business

Investing

Careers

Management & Marketing

Business News

Shopping

Marketing

Entrepreneurship

It's opening day for Cozey's first permanent retail store in Toronto. Founder Frédéric Aubé shares the signals that gave him the confidence to take the leap into e-commerce and retail.

Road to Retail: Leap of Faith

Tori Dunlap is a long time entrepreneur and money expert. She founded the brand Her First 100K to share her financial management and literacy advice to help entrepreneurs succeed.

Money Tips Every Entrepreneur Needs

In this episode, failures that lead to new beginnings and the moments that define us. We cover the day before Cozey opens its first retail store in Toronto. This is episode one of our new narrative series, Road to Retail.

Road to Retail: Failures and the Moments that Define Us

Nadya Okamoto launched August after compiling years of market research and community feedback. Discover her favorite tools for connecting with consumers and delivering products they love.

Tools for Collecting Market Research & Community Feedback

Shopify's latest miniseries brings you inside one business owner's journey from an online-only furniture company to opening a retail store in downtown Toronto.

Capitalizing on Virality: How Transformer Table Turned Views into Sales

Download our free app to listen on your phone