two & a half gamers

Capybara GO! Defining a new genre: Social Casino RPG! Another Mobile Sensation by Habby


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In this conversation, we delve into the latest mobile game sensation, Capybara Go!


We explore the passive gameplay experience, the importance of user engagement, and the innovative features that set Capybara Go apart from its competitors. The discussion also touches on the game's community aspects and event systems, concluding with thoughts on the future of mobile gaming and the evolving landscape of game design.


This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠

Youtube:

Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q


Agenda


00:00 Epic intro

01:24 Introduction to Capybara Go

02:30 Gameplay Mechanics and Features

08:01 Core Game Loop and Player Interaction

12:10 The Future of Mobile Gaming

17:10 Hobby's Impact on Mobile Gaming

21:01 Monetization Strategies and Player Engagement

26:33 Template Building and Game Development

27:56 Adapting Successful Systems from Other Games

31:54 Dungeon Dive and Alternative Game Modes

34:02 Reward Systems and Player Frustration

36:08 Monetization Strategies and Revenue Potential

39:06 Market Performance and Future Predictions

46:01 Capybara Go Launch Insights

49:50 Ad Monetization Strategies

51:15 US Launch Timing and Strategy

53:25 Creative Marketing Approaches

56:22 Trends in Game Development

01:01:25 Comparative Analysis of Game Revenues


---------------------------------------

Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

---------------------------------------

Takeaways


Community features and social interactions enhance the player experience.

Passive gameplay mechanics may represent the future of mobile gaming.

Capybara Go's success may influence future trends in mobile game development. The game features a unique power progression system that enhances player engagement.

Revenue insights indicate strong performance in Asian markets, particularly South Korea.

The game is positioned as a social casino RPG, blending elements of both genres.

Marketing strategies focus on leveraging trends and user acquisition tactics.

Creative advertising approaches are crucial for capturing player interest and engagement.

The game's design is considered a masterpiece, effectively utilizing successful mechanics from other games.

The potential for high revenue growth is evident, especially with the upcoming US launch.

The game's mechanics and events create a competitive environment for players.

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Please share feedback and comments - [email protected]

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If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai

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