Welcome to Industry Spotlight—a focused series hosted by Sam D’Arc, highlighting standout dealerships and innovative companies, and exploring the trends driving success in today’s automotive market.
Today, Sam sits down with Kevin Frye, Marketing Director Jeff Wyler Automotive Family, and Paul Nadjarian, Chief Product Officer at CARFAX.
This episode of the Car Dealership Guy Podcast is brought to you by CARFAX.
CARFAX - Here's a reality check: CARFAX data shows that 55% of car
buyers won't return to the same dealership for service in year one. That’s lost
revenue walking out your door. But Carfax Lifetime Dealers don’t stop
after the sale. They partner with CARFAX to deliver co-branded, VIN-specific
service reminders that drive customers back to their service lane. The
CARFAX Lifetime program: Give customers the insight they want, earn the loyalty you need. Contact your CARFAX representative today. Learn more at carfax.com/CDG.
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01:27 Why is service retention so critical?
02:34 Biggest customer communication challenge today?
03:10 OEM vs. dealer loyalty: who wins?
05:41 How is Carfax for Life game-changing?
07:52 Using data to boost retention how?
10:42 Future of customer engagement in service?
18:28 Most actionable insight for dealers now?
27:20 AI and data hygiene's role?
35:09 Final advice for improving retention?
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