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This week we’re talking about ageing gracefully with Carine Camara, solopreneur and founder of the lifestyle brand Carrinna. Carine believes society should do better in supporting women make a transition in to middle age and beyond. Her brand aims to fill this gap by portraying middle age as something to be celebrated and not fixed. 

 In her day-to-day Carine is a California-based acupuncturist who aims to bring beauty and wellness into the lives of those she touches. She started her solopreneur journey 12 years ago where phrases like holistic healing were not even appearing at the edges of mainstream conversation.

In our conversation today, we reflect on the shift in tone and attitude towards alternative medicine and healing modes. We also talk about the practical side of her business, from client acquisition to mindset and productivity hacks; as well as building a support structure that allows her business to function. And of course we address how Carrinna supports women in their quest to age gracefully.

 One other thing that I have to mention is that Carine feels a strong affinity with South Africa and strong believes that she was South African in her past life. And as a South African, I am totally down with that. Please enjoy my conversation with Carine Camara and let me know what you think in our Instagram DM's - @shadesandlayerspodcast 

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