Sales Funnel Radio

CASE: Larsen vs. Meeting


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Most meetings are a colossal waste of time, effort, and the human genome. 

I'm not saying all meetings are bad. But I am saying that 80% of them are too long, absolutely ineffective, and have no point, if you will. And that’s usually because people come unprepared to those meetings.

Google made popular five-minute meetings - they literally have meetings that last five minutes. And the reason they can do that is because of how much preparation is done prior to the meeting by all members who attended. That is an effective use of meeting time.

Of course, it doesn’t mean that an effective meeting can’t be longer than that. For instance, we have 90-minute weekly meetings that are very effective. But what makes them effective is the preparation all of the team members do before they show up. 

But if you use meetings to brainstorm, that’s insanely wasteful. I know that there are people who need to talk out their thoughts, and that's fine. But I’m not that guy (as well as many others).  

So I have this kind of emotional checklist I'm going through before deciding if a meeting is needed. And today, I want to give you 4-5 parameters you can use to make your meetings more effective.

I think that’s a pretty good reason to say, 

Hey, let's have this meeting!

Key Takeaways

- Intro (00:00)

- A colossal waste of time (00:56)

- 4 things you need to ask yourself before deciding to have a meeting (04:39)

- Get into the meeting to get the outcome and then get out (12:45)

- Bad meetings are far worse than not having one (15:56)

- Good reasons to have a meeting (20:16)

- Meetings don’t have to be a waste of time (24:40)

Additional Resources 

- Get your Capitalist Pig Swag Here 

- Capitalist Pig Facebook Group 

- Interview me on your show

- Connect with me here 

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Download Season 1 episodes here

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Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.



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Sales Funnel RadioBy Steve J Larsen

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