Welcome back to Genetics & the Gavel, powered by American Cattlemen Media. Just ahead, we have Gale McKinney, he's the owner of American Cattlemen Media, and he sits down with Denny Cason, Owner of Cason's Pride & Joy Simmentals. In this episode, Denny and Gale will dive into the Cason's Pride & Joy Simmentals 11th Annual Performance Bull sale, held on March 7th, 2026, at 1PM CST, at the farm located in Albia, Iowa.

The Cason Family has been in the seedstock business for a long time; they have stood the test of time and have a strong vision for the future. Performance has always been a priority, and this offering is no different. Alongside their steady focus on performance, they monitor strong genetic profiles while maintaining ideal phenotypes.

Denny explains that their program is built to mirror the conditions and management of commercial producers. Located in southeast Iowa in fescue country, their cows graze from early May on fescue pastures, supported by a strong mineral program and well-maintained forages. He emphasizes running cattle under practical, real-world conditions while doing the “detail work” on genetics and performance so that commercial buyers can profit from the bulls they purchase.

Denny reflects on starting in the Simmental business in the mid-1970s and watching the breed evolve. He is particularly pleased with the last couple of decades, noting improvements in calving ease, flexibility in frame size, and the power of modern DNA tools and EPDs. He believes the breed is well positioned to add value to nearly any commercial herd.

The offering for this year’s sale includes 62 herd bull prospects, featuring advantage-age and fall bulls as well as yearlings. Denny highlights sire groups such as Eagle, Proclamation, and Bold Ruler combinations, describing the bulls as functional, sound, and uniform, with strong growth and maternal traits. He points out a subset of “true heifer bulls” that meet his strict criteria for calving ease and birth weights.

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