In this episode, Dave sits down with Melton Littlepage, CMO at 1Password, to discuss how he’s transforming a well-known consumer brand into a B2B category leader in cybersecurity. With decades of experience in SaaS marketing, Melton shares insights on category creation, demand generation, and the intersection of brand and product marketing—and why being the leader in your space matters more than perfect attribution.

Dave and Melton cover:

• Why category leadership is critical and how to position your company as #1
• How enterprise marketing, brand-building, and demand gen work together to drive growth
• How 1Password is expanding beyond password management to create a new category

Timestamps

• (00:00) - – Intro to Melton

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