CattleUSA Daily

The conversation takes a deep dive into the debate surrounding M-COOL (Mandatory Country of Origin Labeling) as host Lauren Moylan and guest Emma Coffman unpack how the policy was created, why it was dismantled, and what its absence means for both producers and consumers. They cut through the noise around labeling laws, imported beef, and trade pressures that shape the U.S. food system, offering clarity on what’s true, what’s misunderstood, and what the industry needs moving forward. The discussion closes with a lighter look at holiday food traditions and why beef often wins out over turkey at the Thanksgiving table.

LINKS

Emma's Links - https://linktr.ee/doubleeranch ⁠

CattleUSA Website - ⁠https://www.cattleusa.com/⁠

Facebook - ⁠https://www.facebook.com/cattleusamedia⁠

Instagram - ⁠https://www.instagram.com/cattleusa.media/⁠

Subscribe to our newsletter - ⁠https://www.cattleusadrive.com/⁠

CattleUSA Media - ⁠https://www.cattleusamedia.com/⁠

Lauren’s Instagram - ⁠https://www.instagram.com/_laurenmoylan/⁠

Lauren’s Youtube - ⁠https://www.youtube.com/@Showboatmediaco⁠

The Next Generation Podcast Website - ⁠https://www.thenextgenag.com/⁠

TAKEAWAYSM-COOL refers to Mandatory Country of Origin Labeling, a policy removed due to international trade pressures.Consumer demand for transparency is rising, but current trade rules limit how beef can be labeled.Imported beef must meet strict U.S. safety standards despite lacking origin labeling.Local producers often provide premium products at prices that reflect real production costs.The beef supply chain includes regulators, packers, trade partners, and independent ranchers.Fear-based messaging around imported beef creates unnecessary confusion.Efforts to reinstate M-COOL must consider potential trade retaliation.Transparency and education are essential for rebuilding consumer trust.Holiday seasons amplify conversations about food origins and quality.

CHAPTERS00:00 Thanksgiving Banter and Setting the Conversation03:25 What M-COOL Really Means06:05 How Origin Labeling Shapes Consumer Understanding09:07 Trade Barriers and the Challenges of Reinstating M-COOL11:54 Safety, Transparency, and the Future of Beef Labeling16:09 Closing Thoughts and Holiday Food Traditions

M-COOL, beef industry, country of origin labeling, USDA, consumer education, transparency, agriculture, food safety, trade policies, Thanksgiving, beef imports, labeling laws, ranching, cattle industry, agricultural policy

In this episode, Gary and Lauren Moylan break down what’s actually happening in the atmosphere right now and why it matters for agriculture. The pattern is cycling, the drought map is shifting, and the next few weeks will tell us whether we’re headed toward relief or tightening conditions. We also get into the gap between real forecasting and media hype, how long-range models can be right more often than people think, and what producers should be watching as we move into the next phase of this weather cycle.

Links

Weather 20/20 Dashboard Discount⁠ - https://www.weather2020.com/partner/cattle-usa
Substack - https://weather2020.substack.com/
The Global Predictor App ⁠- ⁠https://www.weather2020.com/global-predictor-mobile-app
Youtube⁠ -https://www.youtube.com/@Weather2020
Follow Gary on X ⁠- https://x.com/glezak 
CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m
⁠CattleUSA Website - https://www.cattleusa.com/
Facebook - https://www.facebook.com/cattleusamedia
Instagram - https://www.instagram.com/cattleusa.media/
Subscribe to our newsletter - https://www.cattleusadrive.com/
CattleUSA Media - https://www.cattleusamedia.com/
Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/
Lauren’s Youtube - https://www.youtube.com/@Showboatmediaco
The Next Generation Podcast Website - https://www.thenextgenag.com/

Takeaways

The weather pattern is currently cycling and evolving.

Understanding weather cycles is crucial for agricultural planning.

Drought conditions can expand or contract based on weather patterns.

Accurate long-range forecasting can help mitigate risks in agriculture.

Media hype can distort public perception of weather events.

Forecasting accuracy varies, with some predictions being up to 90% accurate.

The current weather cycle may lead to increased fire risks in certain regions.

The importance of monitoring drought conditions for farmers and ranchers.

Weather patterns can significantly impact planting and harvest schedules.

The full weather report will provide insights for the upcoming months.

Chapters

00:00 Navigating Busy Lives and Travel Challenges

11:25 Understanding Weather Patterns and Their Impact

20:35 The Importance of Accurate Weather Forecasting

weather, drought, agriculture, forecasting, climate, patterns, storms, predictions, media, podcast

The tariffs on Brazilian beef are back in the headlines, and this time Trump’s decision to lift them has the entire industry on edge. In this episode, we break down what a return to 26% actually means, why agriculture keeps getting used as a political bargaining chip, and how these changes ripple all the way from ranchers to consumers buying ground beef at the store. Lauren and Emma dig into quality concerns, transparency issues, and the long-term implications for a supply chain already stretched thin. This conversation clears the noise so producers can understand what’s signal — and what’s politics.

Links

Emma's Links - https://linktr.ee/doubleeranch ⁠

CattleUSA Website - ⁠https://www.cattleusa.com/⁠

Facebook - ⁠https://www.facebook.com/cattleusamedia⁠

Instagram - ⁠https://www.instagram.com/cattleusa.media/⁠

Subscribe to our newsletter - ⁠https://www.cattleusadrive.com/⁠

CattleUSA Media - ⁠https://www.cattleusamedia.com/⁠

Lauren’s Instagram - ⁠https://www.instagram.com/_laurenmoylan/⁠

Lauren’s Youtube - ⁠https://www.youtube.com/@Showboatmediaco⁠

The Next Generation Podcast Website - ⁠https://www.thenextgenag.com/⁠

Takeaways

Trump lifted tariffs on Brazilian beef, returning to 26%.

Agriculture is often used as a bargaining chip in trade.

Consumers are most affected by rising ground beef prices.

The U.S. is the most efficient beef producer globally.

There is a need for transparency in agricultural decisions.

Imported beef can be labeled as a product of the USA.

The beef industry is facing challenges due to political changes.

Producers are concerned about the quality of imported beef.

The agricultural sector needs to remain hopeful despite challenges.

Future policies should prioritize transparency and communication.

Chapters

00:00 Introduction and Context of Tariffs

03:17 Impact of Tariff Changes on Agriculture

05:59 The Role of Agriculture as a Bargaining Chip

08:54 Concerns Over Beef Imports and Quality

11:53 Transparency and Future Outlook for Agriculture

tariffs, agriculture, beef production, trade negotiations, US market, transparency, supply chain, consumer impact, political decisions, livestock

The cattle market is getting hit from every direction right now. Tyson shutting down a major beef plant, tariffs lifted on Brazilian beef, a bearish cattle-on-feed report, and mounting questions around market manipulation have all collided in the same week. In this episode, we break down what actually matters, what’s noise, and what producers should be watching as the fundamentals shift. From heifer retention to grain markets to the long-term impact on domestic prices, this conversation digs into the real pressures facing cattle producers and the decisions that’ll shape 2025 and beyond.

Links

CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m
⁠CattleUSA Website - https://www.cattleusa.com/
Facebook - https://www.facebook.com/cattleusamedia
Instagram - https://www.instagram.com/cattleusa.media/
Subscribe to our newsletter - https://www.cattleusadrive.com/
CattleUSA Media - https://www.cattleusamedia.com/
Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/
Lauren’s Youtube - https://www.youtube.com/@Showboatmediaco
The Next Generation Podcast Website - https://www.thenextgenag.com/

Takeaways

Cattle values have fallen significantly, impacting producers.

Market manipulation and monopolization are concerns in the beef industry.

Tyson's plant closure raises questions about future supply and processing capacity.

The removal of tariffs on Brazilian beef could affect domestic prices.

Heifer retention strategies are shifting as producers respond to market conditions.

The grain market outlook remains cautious amid fluctuating prices.

Consumer demand for beef remains high despite falling cattle prices.

The cattle market is experiencing volatility and uncertainty.

Producers are advised to stay informed and adaptable to market changes.

Future cattle supplies may increase as herd management strategies evolve.

Chapters

00:00 Winter Arrivals and Market Updates

06:14 Cattle Market Dynamics and Price Manipulation

10:45 Government Influence and Market Competition

15:26 Impact of Plant Closures on Local Communities

19:54 Heifer Retention and Future Supply Concerns

24:20 Grain Market Insights and Future Predictions

cattle markets, beef prices, Tyson, Brazilian beef, cattle on feed, market manipulation, heifer retention, grain market, livestock industry, agricultural economy

The U.S. cow herd is the smallest it’s been in decades, and it’s reshaping every corner of the cattle market. In this episode, we break down why the CalHERD keeps shrinking, what it means for calf supplies and future prices, and what ranchers must focus on to stay profitable in a tight inventory environment. High prices only help if your cows stay bred, fed, and productive. This is the playbook for managing risk, protecting your assets, and positioning your operation in a cycle that rewards discipline.

Links

CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m
⁠CattleUSA Website - https://www.cattleusa.com/
Facebook - https://www.facebook.com/cattleusamedia
Instagram - https://www.instagram.com/cattleusa.media/
Subscribe to our newsletter - https://www.cattleusadrive.com/
CattleUSA Media - https://www.cattleusamedia.com/
Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/
Lauren’s Youtube - https://www.youtube.com/@Showboatmediaco
The Next Generation Podcast Website - https://www.thenextgenag.com/

Takeaways

The U.S. CalHERD is at its lowest inventory in decades.

Multiple factors have contributed to the herd decline, including drought and high feed costs.

A smaller herd leads to fewer calves and tighter supplies, supporting higher prices.

Ranchers need to manage costs and risks effectively to benefit from high prices.

Retaining ownership of cattle is more attractive in a low inventory environment.

High prices do not guarantee high profits; careful management is essential.

Maintaining cow condition and nutrition is critical for profitability.

Ranchers should be proactive in managing reproduction and breeding seasons.

Interest rates significantly impact financing and cash flow for ranchers.

A shrinking herd presents opportunities for disciplined and efficient operations.

Chapters

00:00 Understanding the Decline of the U.S. CalHERD

02:53 Strategies for Ranchers in a Tight Market

05:54 Navigating Opportunities and Risks in Cattle Management

U.S. CalHERD, cattle prices, ranching strategies, herd inventory, livestock management, beef market, rancher tips, cattle cycle, feed costs, reproduction management

European agriculture looks different—and not always in a good way. In this episode of the CattleUSA Daily Podcast, Lauren Moylan sits down with Emma Coffman to unpack what she learned from her recent trip across Europe’s farms. They discuss the maze of EU regulations, sustainability mandates, and animal welfare policies shaping the region—and how they compare to U.S. agriculture. The conversation dives into what American producers can learn from Europe’s approach, what to avoid, and why the U.S. beef and dairy industries remain global leaders in quality and efficiency.

Links

Emma's Links - https://linktr.ee/doubleeranch
⁠CattleUSA Website - https://www.cattleusa.com/
Facebook - https://www.facebook.com/cattleusamedia
Instagram - https://www.instagram.com/cattleusa.media/
Subscribe to our newsletter - https://www.cattleusadrive.com/
CattleUSA Media - https://www.cattleusamedia.com/
Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/
Lauren’s Youtube - https://www.youtube.com/@Showboatmediaco
The Next Generation Podcast Website - https://www.thenextgenag.com/

Takeaways

Emma's trip to Europe focused on understanding agricultural practices.

The EU has much stricter regulations compared to the US.

Smaller farm sizes in Europe lead to different agricultural dynamics.

The EU's approach to sustainability may not be applicable to the US.

American beef is considered to be of higher quality than EU beef.

EU farmers face significant bureaucratic hurdles for permits.

The grading system for beef in the US is more consistent than in the EU.

Social media plays a crucial role in bridging the gap between consumers and producers.

Fear-mongering in agriculture can harm the industry's reputation.

Understanding global agricultural standards is vital for American producers.

Chapters

00:00 Introduction to Emma Kaufman and Double E Ranch Advocacy

01:33 Insights from European Agriculture: A Comparative Analysis

03:37 Understanding EU Regulations and Their Impact on Agriculture

06:35 The Reality of EU Farming Practices

09:18 The Importance of Global Agricultural Standards

12:22 Concerns Over Climate Initiatives and Their Implications

15:03 The Future of American Agriculture: Lessons from Europe

17:56 Quality and Sustainability in Beef Production

21:00 Final Thoughts on Global Agriculture and Consumer Awareness

European agriculture, US agriculture, farming regulations, sustainability, beef industry, dairy industry, agricultural standards, climate change, food production, animal welfare

This week, Gary breaks down what the developing LRC pattern is actually showing as we head toward winter, and why the early drought signals deserve more attention than the hype around sudden stratospheric warming. We talk moisture, timing, and what producers should be watching as the winter forecast comes together. If you care about long-range predictions and how they set up your growing season, this episode is your roadmap.

Links

Weather 20/20 Dashboard Discount⁠ - https://www.weather2020.com/partner/cattle-usa
Substack - https://weather2020.substack.com/
The Global Predictor App ⁠- ⁠https://www.weather2020.com/global-predictor-mobile-app
Youtube⁠ -https://www.youtube.com/@Weather2020
Follow Gary on X ⁠- https://x.com/glezak 
CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m
⁠CattleUSA Website - https://www.cattleusa.com/
Facebook - https://www.facebook.com/cattleusamedia
Instagram - https://www.instagram.com/cattleusa.media/
Subscribe to our newsletter - https://www.cattleusadrive.com/
CattleUSA Media - https://www.cattleusamedia.com/
Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/
Lauren’s Youtube - https://www.youtube.com/@Showboatmediaco
The Next Generation Podcast Website - https://www.thenextgenag.com/

Takeaways

The Lezak Recurring Cycle (LRC) helps predict weather patterns.

Current drought conditions are concerning for farmers and ranchers.

Sudden stratospheric warming may not be as impactful as suggested.

A wet winter is crucial for soil moisture and crop growth.

The latest snow in Colorado has been tracked since 1990.

Heated vests are a practical solution for cold weather.

The Chiefs are facing challenges this season.

Weather predictions are still evolving as winter approaches.

Monitoring weather patterns is essential for agriculture.

The winter forecast will be issued in early December.

Chapters

00:00 Introduction and Seasonal Reflections

03:38 Winter Forecast Insights

07:29 Current Weather Patterns and Concerns

11:33 Personal Weather Experiences and Innovations

14:53 Game Day Weather and Future Predictions

weather patterns, Lezak Recurring Cycle, drought, winter forecast, sudden stratospheric warming, climate change, meteorology, weather predictions, agriculture, seasonal weather

Most ranchers don’t realize where their money is actually disappearing. In this episode, we break open the five hidden cost traps that quietly drain profitability in cow-calf operations: equipment that doesn’t pull its weight, labor inefficiencies no one tracks, feed waste that compounds all winter, and nutrition decisions that look cheap until they aren’t. These aren’t new expenses. They’re leaks inside your current system. Fixing them doesn’t require buying anything… just managing smarter.

Links

CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m
⁠CattleUSA Website - https://www.cattleusa.com/
Facebook - https://www.facebook.com/cattleusamedia
Instagram - https://www.instagram.com/cattleusa.media/
Subscribe to our newsletter - https://www.cattleusadrive.com/
CattleUSA Media - https://www.cattleusamedia.com/
Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/
Lauren’s Youtube - https://www.youtube.com/@Showboatmediaco
The Next Generation Podcast Website - https://www.thenextgenag.com/

Takeaways

Ranchers often overlook hidden profit leaks in their operations.

Equipment costs can be a significant drain on resources.

Labor efficiency is crucial; many ranchers waste time on unnecessary tasks.

Feed waste can account for a substantial loss in profits.

Open cows and late calvers are costly but often ignored.

Proper nutrition is essential for maintaining herd health and productivity.

Ranchers should regularly audit their operations for inefficiencies.

Investing in better equipment management can save money in the long run.

Understanding the true costs of labor can help improve profitability.

Small changes in management practices can lead to significant financial improvements.

Chapters

00:00 Identifying Hidden Cost Traps in Ranching

02:50 The Impact of Equipment Ownership Costs

06:11 Labor Efficiency: Time is Money

08:48 Feed Waste: A Silent Profit Leak

09:14 Reproductive Costs: The Hidden Expenses of Open Cows

09:39 Nutrition: The Cost of Cutting Corners

ranching, cost traps, equipment costs, labor efficiency, feed waste, nutrition management, cow-calf operation, profitability, ranch management, agricultural economics

The cattle market is swinging harder than it has in months, and everyone wants to blame something different. In this episode, Lauren, Dan, and Samantha break down the volatility, how tariff changes and government reports are influencing price movement, and why the latest Cattle on Feed numbers hit the industry so hard. They dig into the reality of operating with the smallest American cattle herd since the 1950s and what producers should be thinking about as winter approaches. This one cuts through the noise and gets straight to what actually matters for your bottom line.

CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m
⁠CattleUSA Website - https://www.cattleusa.com/
Facebook - https://www.facebook.com/cattleusamedia
Instagram - https://www.instagram.com/cattleusa.media/
Subscribe to our newsletter - https://www.cattleusadrive.com/
CattleUSA Media - https://www.cattleusamedia.com/
Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/
Lauren’s Youtube - https://www.youtube.com/@Showboatmediaco
The Next Generation Podcast Website - https://www.thenextgenag.com/

Takeaways

The cattle market is experiencing significant volatility.Government actions, such as tariff removals, impact market dynamics.The U.S. cattle herd is at its smallest since the 1950s.Market reactions can be influenced by media and consumer sentiment.Cattle on feed reports are crucial for market predictions.There is a need for heifer retention to rebuild the herd.Open interest trends indicate market health and trader sentiment.The upcoming winter may pose challenges for cattle operations.Strategic planning is essential for navigating volatile markets.Communication with experts can help tailor solutions for individual operations.

Chapters

00:00 Introduction and Light Banter

03:03 Market Overview and Current Trends

07:12 Market Volatility and Economic Factors1

0:54 Government Reports and Market Reactions

13:15 Cattle on Feed Report Insights

15:31 Closing Thoughts and Future Considerations

The conversation around beef is shifting fast. In this episode of the CattleUSA Daily Podcast, host Lauren Moylan sits down with Wisconsin producer Terry Quam to dig into the changing landscape of the beef industry—from the effects of GLP-1 medications on protein consumption to the importance of exports and classroom education. They talk global markets, consumer trends, and why telling beef’s story accurately has never mattered more.

Links

Exports to Korea - https://drgnews.com/2025/09/17/heartland-team-of-21-producers-reviews-market-investments-in-korea

GLP-1- https://www.beefmagazine.com/market-news/when-appetites-shrink-beef-can-help-every-bite-count

CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m
⁠CattleUSA Website - https://www.cattleusa.com/
Facebook - https://www.facebook.com/cattleusamedia
Instagram - https://www.instagram.com/cattleusa.media/
Subscribe to our newsletter - https://www.cattleusadrive.com/
CattleUSA Media - https://www.cattleusamedia.com/
Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/
Lauren’s Youtube - https://www.youtube.com/@Showboatmediaco
The Next Generation Podcast Website - https://www.thenextgenag.com/

Takeaways

Wisconsin's weather is unpredictable but keeps producers busy.

Education in classrooms is crucial for understanding the beef industry.

The beef checkoff program is expanding its reach in education.

GLP-1 medications are changing how consumers approach protein consumption.

Research shows GLP-1 users are consuming more beef.

Exports play a significant role in the beef industry.

South Korea is a major buyer of US beef.

Cattle producers are learning about international markets.

The beef industry is adapting to consumer preferences.

Promoting beef's nutritional value is essential for future demand.

Chapters

00:00 Life in Wisconsin: Seasonal Changes and Busy Times

04:09 Education in Agriculture: Engaging the Next Generation

07:08 The Impact of GLP-1 on Protein Consumption

12:56 Exporting U.S. Beef: Insights from South Korea

24:18 Upcoming Trade Talks and Future Prospects

Wisconsin, beef industry, education, GLP-1, protein consumption, exports, South Korea, trade talks, agriculture, cattle