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Nicole’s journey from professional cleaner to product innovator is a masterclass in resilience, reinvention, and real-world expertise.

At the peak of the COVID-19 pandemic, after years of grueling work in both residential cleaning and high-stress crime scene environments, Nicole reached a personal crossroads. 

Sitting on a client’s staircase, physically exhausted and emotionally spent, she asked for divine guidance—and a new path forward.

That moment sparked a powerful transformation.

Nicole began sharing her deep cleaning knowledge on social media, and her content quickly gained traction. As her audience grew, so did her vision. 

Rather than simply white-label an existing product, Nicole took the bold step of formulating her own from scratch. Working in five-gallon batches at home, she refined her formula through trial and error—driven by both passion and purpose.

As demand skyrocketed, she scaled up to ten-gallon batches, eventually collaborating with a professional formulator to bring her product into commercial manufacturing. Today, 5-IN-1 All Purpose Cleaner is produced in large-scale quantities and sold in a variety of sizes, including bulk formats designed for both home and professional use.

Nicole’s entrepreneurial philosophy extends beyond cleaning:

“You are capable of doing everything any other human can… somebody invented everything out there. So why should I not be able to?”

Her story is proof that breakthrough success is often born from perseverance, purpose, and the courage to create something new.

Want to experience the product transforming households and cleaning businesses alike?
Follow 5-IN-1 All Purpose Cleaner by Cassell Cleaners on social media and see why this game-changing solution is taking the cleaning world by storm.

👉 Shop now: https://www.bayareadeconf

Up your cleaning game, join over 6000 Cleaning Business Owners most of whom are located here in the United States.  

It can be crowed when trying to figure out who you are going to learn from

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Every episode is packed with tips, stories, and strategies you can put to work right away—because you deserve a business that works for you, not the other way around.

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Until next time—keep showing up, keep sh...