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In this episode of Cleaning Business Life, Shannon Miller and Jamie Runco welcome email marketing expert Liz Wilcox, often known as the “Email Marketing Queen.” Liz shares why email lists remain one of the most powerful assets a business owner can build—especially in an era where social media platforms can change overnight.

Shannon discusses her own experience learning from Liz and how email marketing helped her overcome self-doubt and communicate more consistently with her audience. Liz explains how simple, consistent emails can strengthen relationships with customers, build trust, and ultimately drive revenue.

If you've ever struggled with what to say in emails, worried about bothering your audience, or relied too heavily on social media for marketing, this conversation will help you rethink the value of owning your audience and building a list that works for your business long-term.

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Thanks for tuning in to Cleaning Business Life — the podcast for cleaning business owners who want to build a profitable, sustainable company without burning out.

Hosted by Shannon Miller and Jamie Runco, each episode pulls back the curtain on what it really takes to start, grow, and scale a cleaning business — covering pricing, systems, leadership, boundaries, and the real conversations most people avoid.

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Because in life — and in business — clean is just the beginning.

— Shannon & Jamie