Cleaning Business Life

CBL Episode #106 Interview-Crunchy Cleaning & Crafting Success: Eco-Friendly Entrepreneurship with Kathy Borie


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This podcast is powered by Klean Freaks University.com — where real cleaners build real empires. From mop buckets to million-dollar systems, we teach you how to clean smarter, lead stronger, and scale faster.

What if you could transform your passion for sustainability into a thriving business? Meet Kathy Borie, the inspiring force behind Crunchy Cleaning by Kathy, an eco-friendly cleaning venture that marries her love for nature with entrepreneurial spirit. 

Kathy shares her compelling journey from city life to the serene Poconos, where she found a community of like-minded individuals and built a brand dedicated to non-toxic cleaning solutions. She opens up about the challenges of balancing motherhood with the demands of entrepreneurship, and the strategies she employed to achieve financial independence and flexibility.

Join us for an enlightening conversation on the intricacies of managing a cleaning business, where Kathy reveals her approach to client selectivity and the art of collaboration over competition. Discover the importance of using eco-friendly products and how Kathy crafts her own cleaning solutions to ensure a healthier environment for both clients and cleaners. She offers candid insights into the balance of maintaining high standards without overextending oneself, and the role of constructive feedback in fostering growth and professionalism in the industry.

Explore with us the mindset required to run a small business and the emotional ties that bind an entrepreneur to their creation. Kathy unpacks the complexities of potential business expansion and the

Up your cleaning game, join over 6000 Cleaning Business Owners most of whom are located here in the United States.  

Erica Paynter is the brains behind My Virtual Bookkeeper, a bookkeeping firm for cleaning companies, and the creator of Clean Co. Cash Flow Academy and the Clean Co. Collective. She’s on a mission to help cleaning business owners make sense of their numbers without boring them to tears! Erica’s all about turning messy books into profit-packed powerhouses.

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It can be crowed when trying to figure out who you are going to learn from

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Thanks for tuning in to Cleaning Business Life, the show where we pull back the curtain on what it really takes to start, grow, and scale a thriving cleaning business without burning out.

Every episode is packed with tips, stories, and strategies you can put to work right away—because you deserve a business that works for you, not the other way around.

If you enjoyed today’s episode, make sure to follow the podcast so you never miss a new release. And if you got value from this conversation, share it with another cleaning business owner who could use the encouragement and practical advice.

Let’s stay connected! You can find me online at:
📌 Facebook: facebook.com/themaidsnetwork
📌 Instagram: instagram.com/kleanfreaksuniversity
📌 YouTube: youtube.com/@kleanfreakstv
📌 Website: kleanfreaksuniversity.com

Want to go deeper? Join the Maid to Prosper membership inside Klean Freaks University and get access to my library of 55+ courses, live coaching, and the support you need to build your dream business. Visit kleanfreaksuniversity.com to learn more.

Until next time—keep showing up, keep sh...

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Cleaning Business LifeBy Shannon Miller & Jamie Runco

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