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 Why Every Cleaning Business Owner Needs a Virtual Assistant (feat. Sidekick Sarah Baker)

Feeling overwhelmed by your endless to-do list? You’re not alone. In this episode of Cleaning Business Life, we sit down with Sarah "Sidekick Sarah" Baker, a virtual assistant who specializes in helping cleaning business owners reclaim their time and scale their operations.

Sarah pulls back the curtain on what a VA actually does—from handling social media, email marketing, and website updates to tackling administrative tasks that drain your time. She explains why outsourcing non-Income Producing Activities (non-IPAs) is the key to unlocking growth in your business.

Why hire a stateside VA like Sarah? Unlike offshore assistants working opposite hours, Sarah prioritizes real-time communication, cultural understanding, and rock-solid organization. She shares her proven systems—from trusty paper planners to digital workflows—to ensure nothing falls through the cracks.

Wondering what to delegate first? Sarah suggests starting with tasks that always get pushed to the bottom of your list. Many of her clients began with social media management and were amazed at how much more she could take off their plates.

“Hiring a VA isn’t just an expense—it’s an investment in your business growth and mental health.” If you’re ready to stop drowning in

Up your cleaning game, join over 6000 Cleaning Business Owners most of whom are located here in the United States.  

Erica Paynter is the brains behind My Virtual Bookkeeper, a bookkeeping firm for cleaning companies, and the creator of Clean Co. Cash Flow Academy and the Clean Co. Collective. She’s on a mission to help cleaning business owners make sense of their numbers without boring them to tears! Erica’s all about turning messy books into profit-packed powerhouses.

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It can be crowed when trying to figure out who you are going to learn from

Support the show

Thanks for tuning in to Cleaning Business Life, the show where we pull back the curtain on what it really takes to start, grow, and scale a thriving cleaning business without burning out.

Every episode is packed with tips, stories, and strategies you can put to work right away—because you deserve a business that works for you, not the other way around.

If you enjoyed today’s episode, make sure to follow the podcast so you never miss a new release. And if you got value from this conversation, share it with another cleaning business owner who could use the encouragement and practical advice.

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Want to go deeper? Join the Maid to Prosper membership inside Klean Freaks University and get access to my library of 55+ courses, live coaching, and the support you need to build your dream business. Visit kleanfreaksuniversity.com to learn more.

Until next time—keep showing up, keep sh...