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What does it take to transform a 75-year-old family cleaning manufacturing & supply company into a nationwide sensation? 

Ryan Long of Long's Products joins us to share the remarkable journey that began with his grandfather-in-law selling Fuller Brushes door-to-door after World War II.

Ryan reveals how he married into the business and found his passion in the cleaning industry, eventually purchasing the company with his wife from her parents in 2015. The story unfolds with charming details about the founder making hand soap in repurposed Coca-Cola bottles with his chemistry teacher, establishing the foundations of a business that would evolve into a comprehensive janitorial supply company with their own proprietary chemical formulations.

The conversation takes us through the company's explosive growth through TikTok, transforming from shipping around 300 packages annually to approximately 25,000 in just one year. Ryan shares his grassroots marketing approach, sending samples to content creators until their products—particularly the Donzo Degreaser and Digest Plus enzyme cleaner—began speaking for themselves. What makes this growth story unique is how Long's Products maintains their personal touch, with Ryan still working the front counter, knowing customers by name, and often helping mix chemicals and fulfill orders himself.

We explore the delicate balance between tradition and innovation as Ryan describes maintaining old-school customer connections while embracing online ord

Up your cleaning game, join over 6000 Cleaning Business Owners most of whom are located here in the United States.  

Erica Paynter is the brains behind My Virtual Bookkeeper, a bookkeeping firm for cleaning companies, and the creator of Clean Co. Cash Flow Academy and the Clean Co. Collective. She’s on a mission to help cleaning business owners make sense of their numbers without boring them to tears! Erica’s all about turning messy books into profit-packed powerhouses.

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