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Tired of being stuck on page five of Google while your competitors get all the cleaning clients? This episode could be the game-changer your business needs.

Our guest, John Rodriguez, brings over two decades of SEO expertise combined with real-world cleaning business ownership experience to deliver actionable strategies that actually work. Having built and sold several successful cleaning companies himself, John understands exactly what makes potential clients click—and what convinces Google to showcase your cleaning business above others.

The conversation dives into the specific keywords that drive the cleaning industry, with John revealing that "house cleaning," "maid service," and variations with "near me" generate more searches than all other industry terms combined. You'll discover why having dedicated service pages that match these search terms creates an immediate boost in visibility, and how simple changes to your website's structure can dramatically improve your rankings without spending a fortune on ads.

John breaks down the technical aspects of SEO into understandable, implementable steps, from optimizing your Google Business Profile to creating neighborhood-specific content that strengthens your geographic relevance. He also shares insights on the psychology behind conversion elements like button colors and phone number placement—small details that can significantly impact whether visitors become clients.

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Here is the link to apply for the scholarship

https://forms.gle/c122YU6oNRG7Tic19

Erica Paynter is the brains behind My Virtual Bookkeeper, a bookkeeping firm for cleaning companies, and the creator of Clean Co. Cash Flow Academy and the Clean Co. Collective. She’s on a mission to help cleaning business owners make sense of their numbers without boring them to tears! Erica’s all about turning messy books into profit-packed powerhouses.

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Thanks for tuning in to Cleaning Business Life, the show where we pull back the curtain on what it really takes to start, grow, and scale a thriving cleaning business without burning out.

Every episode is packed with tips, stories, and strategies you can put to work right away—because you deserve a business that works for you, not the other way around.

If you enjoyed today’s episode, make sure to follow the podcast so you never miss a new release. And if you got value from this conversation, share it with another cleaning business owner who could use the encouragement and practical advice.

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Want to go deeper? Join the Maid to Prosper membership inside Klean Freaks University and get access to my library of 55+ courses, live coaching, and the support you need to build your dream business. Visit kleanfreaksuniversity.com to learn more.

Until next time—keep showing up, keep sh...