With the help of PepsiCo, can Celsius Holdings knockout enough competitors in 2023 to reach $1 billion in revenue? This is the first quarter that Celsius energy drinks were integrated into the PepsiCo DSD distribution system after the August deal announcement. Celsius Holdings (NASDAQ: CELH) had quarterly revenue of $178 million, which was up 71% YoY. For the 2022 full-year, the energy drink brand had $653.6 million in annual revenue, which was up a remarkable 108% YoY. According to IRI last 52-week data, Celsius was the number one brand driver of growth in the energy drink category. Celsius was responsible for 22% of the category growth, driving $474 million in incremental sales. In addition, according to the trailing 12 weeks of IRI MULO+C Total Energy data for the period ending January 1, 2023, Celsius is now securely the third-largest energy drink brand in the category. It’s market share went from 3.4% in 2021 to 6.4% in 2022. Celsius energy drinks saw massive growth in convenience stores, mass retailers like Walmart, the club channel in retailers like Costco, and the Amazon marketplace. I also quickly run through some thoughts around the Celsius strategic pillars that CEO John Fieldly laid out in the earnings conference call. Finally, I mention some hot takes around a recent collection of Celsius Holdings headlines like the Flo Rida litigation, signing Jake Paul, and additional marketing announcements.

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