At first, it might seem normal, but over time can become a maddening experience.

Because it's something that's hard to come by your first few years in the industry. Especially if you came to insurance later in your career. 

It's possible that process is what makes the people who survive it successful.

It's also possibly preventing a lot of new talent from sticking around for the long haul.

Jennifer Chenault, Vice President at Lovitt & Touché, talks about her delayed experience jumping into insurance.  

Your clients and employees have both been adjusting to doing business differently. 

Those interactions have been more unique and varied than you could have ever imagined.

Because now there's little certainty around how and where they can or will take place. 

It's possible the limits of that flexibility will be tested in a way there's no getting out of. 

Jana Foster, Owner at Nevada Insurance Agency, talks about how far her agency has stretched to keep everyone involved. 

If you did, it would be a good start to providing clients with a more unique buying experience. 

The tricky part is that you rarely get to dictate what questions need answers. 

But the conversation has to start somewhere and the more pressure we can apply to it, the better. 

Because it's going to be hard to survive in a system that values "nice to know" over customer experience. 

Andrew Correll, Host of the Insurance Requirements Podcast, talks about how underwriting can improve and the companies that are willing to do it. 

Let's stop talking about price and start educating people about coverage. 

Of course, this has long been a communication hallmark of the big-box insurance companies. 

Because price is important, but all policies aren't created equal and there's a lot of opportunities if you "decommoditize” the products you sell. 

It certainly feels like a long shot to see this message carried across the industry, but today's tools and technology has never made it more possible.

Bill Wilson, Founder and CEO of Insurance Commentary, talks about his passion for coverage and what it can do to help your next sales call. 

The best and worst part about being an independent agent is that you think you're a policy slinging maverick.

While some of that may be true, and it's hard to find a box everyone can fit in,  there's still a handful of things we all need to focus on.

Most of which revolve around improving the digital capabilities all-around your marketing, operations, sales and service cycle.  

When those things start to happen you can start to have people do more high-value people things. 

Matt Masiello, CEO SIAA, talks about the digital agility agencies are going to need moving forward and how to prioritize getting started. 

It's always a good thing when your agency has more business than it did before.

However, as good of a problem that is to have, there are definitely new things you need to handle at each level.

That's where adopting a rapid change mentality can really help support the agency's added weight.

Because what used to be important might not matter to as many people now.

Dan Lau, Vice President of Operations at Roberts Ryan & Associates, talks about everything that you need to pay attention to when your agency starts going in different directions.  

If we really do the hard work, it's going to take a generation or two before real impactful change can happen.

Then it's possible the industry could look like a place where more people want to be. 

That means it's going to take every minute of that time to make up for the past and have meaningful conversations to get there. 

Because right now, despite decent progress, insurance still has a gap to fill communicating the opportunities that are available inside.   

Sylvia K. Alston, Managing Partner at Momentum Risk Management, talks about her experience creating her own insurance path to include more people. 

Insurance rarely starts out as a career choice for most people, it's simply a job.

It takes several years before it's true value and mission are revealed. 

However, once you're able to see it, there's a good chance you won't want to leave.

If you combined that with truly unmatched earning potential, it's hard to figure out why it's a tough sell in the first place.

Tony Cañas, Client Advisor at the Jacobson Group, talks about what it takes to help people come in and move up in this industry. 

It's possible that's what the industry has been doing all along... 

Now the only thing that's left to do is sprinkle a little more technology over everything. 

That should help make the point of need bigger and brighter to find the best policy at the best time.

It might even be possible to adjust the words that describe the coverage to operate in a more dynamic and real-time way.

Byran Falchuk, Founder and Managing Partner at Insurance Evolution Partners, talks about all the possibilities you should prepare for.  

Sometimes it's risky to go all-in on one industry you want to do business with.  

However, that commitment has the potential to provide greater stability and success if you stick with it.

Because going beyond being an expert means you ingrain yourself into the fabric of that special industry. 

If you've been there long enough, it'll be there for whatever the market throws at you.

David DeLorenzo, CEO of The Ambassador Group, talks about the hospitality, hospitality insurance has provided his agency over the years.