There's a good chance the answer to that question will change with each generation of your agency.

It's certainly a tricky balance to survive that transition and still hold onto the core values the foundation was built on.

The secret is finding a way to reinforce that structure while remolding your flow of business.

If you do, you'll be able to build your agency to heights you never imagined. 

Nancy Nicklow, President of Huff Insurance, talks about the journey they took to find a new, yet familiar personality. 

There are plenty of effective tactics that go ignored because of their simplicity.

You've heard them repeated over and over again, yet for some reason, seem can't bring yourself to take action.

Then, magically, you find time to finally give one a try and the craziest thing happens... It actually works. 

How can you consistently cut through the noise and responsibly implement effective change?

Christopher Cook, Agency Owner at Alliance Insurance Solutions, talks about how he started to take the easy stuff seriously and the results it's generated. 

If you don't, it could be a lot harder to take it where it needs to go. 

Because most agencies aren't successful by accident and previous generations had a pretty good idea of what they were doing.

It's important not to lose sight of that as you look to modernize and improve the day-to-day operations. 

The more you're able to translate and adapt that original success the more fun everyone will have along the way.

Taylor Garcia, Vice President of Jackson & Jackson Insurance, talks about how he's handled the new responsibilities that have come his way. 

The most important thing you can do is to give people a chance. 

Because old habits die hard and changing the direction of your agency doesn't happen overnight.

However, there will come a time when tough decisions have to be made. 

The truth is, some of your longest-tenured employees might not buy into where you want to go. 

Bogus Handzel, Chief Operating Officer at Handzel & Associates, talks about the journey his agency has been on for this new generation of ownership. 

If you think about it, there's already a ton of ways to monitor the way you drive.

Most cars on the road today come standard with safety features to help prevent accidents and keep you safe behind the wheel. 

The challenge is figuring out a way to get those fancy tools into the big expensive trucks on the road. 

Because most small trucking companies are buying their rigs second hand, which is slowing down the process.

Tommy Ruke, Founder of Motor Carrier Insurance Education Foundation (MCIEF), talks about the impact these changes can have on underwriting when they reach critical mass. 

It's easy to get caught up with what you want to tell someone. 

What's more important is if it's something they want to hear.

Because there's a lot to be said for making something someone else's idea. 

The only way to do that is to listen more than you speak. 

Emily Hathcoat, Vice President of Marketing, talks about why that's her greatest communication skill and how you can make it yours. 

Most of us rarely plan to get into this industry, let alone stumble on a deeper mission.

One thing is for sure, you'll never find it if you don't have the guts to step out on your own. 

Because there's only so much you can plan for and sometimes it takes a happy accident to change your agency. 

Then all of a sudden you could be opened up to a whole new world of insurance you didn't know existed.

David Cayemitte, President of The Cayemitte Group, talks about his journey through the industry and the chance he had to find his. 

You don't need to be the smoothest salesman to win the most accounts.

Because sometimes it just comes down to who can solve the problem the best. 

That's ultimately the measurement that will go the furthest with the business you're trying to write.

Closing a sale without solving the problem is a temporary solution that's just waiting to get infected. 

Matt Cooper, CEO of Inner-City Group and Community Insurance, talks about how his lack of sales skills improves his problem-solving ability. 

The reality is, clearing the bar in its current position isn't much of a challenge.

That is of course if your only comparing yourself to others in the insurance industry. 

The problem with that is we do not exist in a business vacuum.

The standard set by other "professional" industries has made the lack of real-time communication very apparent. 

Billie Jo Galle, Vice President of Marketing and Business Development at TRICORE insurance, talks about how they're doing what they can to make things more automatic. 

It starts with making sure you always walk in with a price. 

Believe it or not, it's easy to talk about why the coverage is so important. 

The tricky part is remembering to always give them an accurate indication of what it will cost.

Based on how much you care about the policy they might think it costs a lot more than it actually does.

Adam Connor, RPS Broker and cyber expert, breaks down all the secrets he knows to win more accounts.