Let's be honest, a lot has to go right to take on a trillion-dollar industry that's over a century old. 

Because it takes a lot to start a new insurance company and they're never born overnight. 

But how does anyone survive that process and what type of innovation has to happen to give it a chance?

Believe it or not, there are quite a few ducks that need to be in a row before significant progress can be made.

John Henry and Carey Anne Nadeau, Co-Founders of Loop Insurance, talk about the fundamental changes auto rating is primed and ready for. 

Like it or not, most people don't wake up excited to talk to their insurance agent. 

Building your agency's awareness around that simple fact can have a dramatic impact on those interactions. 

When you're prepared for the worst it becomes easy to exceed expectations and deliver a positively unexpected experience. 

The first step is not letting your staff think everyone likes insurance more than they do.

Bradley Flowers, Founder of Portal Insurance and Co-Host of the Insurance Guys Podcast, talks about how intentional his agency is approaching those conversations.  

There's a lot of value in people knowing you're not perfect.

Because they aren't either and it's good to have something in common. 

There's also a ton of value in the relationship you have with your clients.

The only trick that's left is to find out how consistently authentic you can be with them?

Shawn Moynihan, U.S. Head of Editorial for Insiders Engage, talks about the type of transparency he's seen go a long way.  

Because most traditional insurance policies don't understand how people need to work today. 

The world has seen a rapid shift in those expectations over the last 12 months. 

Not to mention the overwhelming amount of new businesses that have started based in the home.

All of that adds up to mean there's a giant opportunity for you to provide value for your clients and boost your agency.

Jill Bryant, Head of Small Specialty Commercial at AXIS Capital, talks about all the questions you should be asking to capitalize on the situation. 

At the very least, it will make sure every base has been covered.

That one question is simply asking if your client has any home-operated businesses?

Which is a question that might turn up more yes' than ever given the last 12 months we've all dealt with.

The only thing that's left to do is make sure you're offering them a policy that can handle it.

Brandon Goodin, RPS Broker and Underwriter talks about all the possible answers you might get. 

It just takes a little success from someone looking to try something different.

The truth is we're dealing with the "new normal" now and our "business as usual" is long gone.

That means your agency is probably looking for new ways to permanently change the way you talk to people. 

One of the best and relatively easy options you might want people to get excited about is video marketing.

Dshanya Reese, Marketing Manager at Watkins Insurance, talks about changing tide in her agency and what's she's doing to capitalize on it. 

That starts by selling the "why" to make sure everyone knows what's important. 

Then you have to make sure you have the right people in place to handle your technology. 

If not, you end up with a lot of uncommitted and unqualified people sailing your insurance ship. 

Because it's not your job to always do the heavy lifting, your job is to know when to take the boat out of the water.

Quincy Branch, President, and CEO of Branch Benefits Consultants talks about the digital journey his agency is almost done navigating. 

Every business has a media exposure if they realize it or not. 

When you publish content online there's liability surrounding all the details of those media assets. 

That's where business owners have a great deal of responsibility securing the proper permissions for that content.

This is a problem that increases every day as more and more business owners look to new digital methods of communication.

Sarah Lamberg, Underwriting Manager and U.S. Media Product Lead at Beazley, talks about all the ways your client's digital communications could backfire. 

At the end of the day, it all comes down to how much you know. 

Then it's a matter of how much you help someone else understand your knowledge. 

Because education is generally the most powerful tool when paired with the right amount of execution.

If It's all backed up by the perfect set of supporting skills, it's almost guaranteed you'll have a gigantic advantage.  

Joe Brunsman, Vice President of Chesapeake Professional Liability Brokers, talks about the thousands of hours he's put in to always have an answer.  

There's a delicate balance that's hard to find when you create specific insurance solutions. 

Sometimes you don't take it far enough and leave options on the table for your client.

Other times you can go overboard with changes that just don't make sense. 

No matter what, if you focus on their biggest issues you'll be able to get it just right. 

Rep Plasencia, Area Executive Vice President at RPS, talks about all the ways you assemble a quality renewal.