Changing The Sales Game

Connie's motivational quote for today is by Leo Burnett: "Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read."

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I am so excited today to speak with my guest, Park Howell, about sales and how we can leverage and perfect our business story using the three forces of the story - agreement, contradiction, and consequence that our primal, pattern-seeking, cause-and-effect, decision-making buying brain loves.

Pushing your offer is just not cool to do because it's icky. Using a framework like Park will share with us is brilliant and makes sales growth easy to accomplish!

Park and I will dig into how heart-centered sales leaders can use the ABT (And, But, Therefore) agile narrative framework to clarify your stories, amplify your impact, and simplify your life.

About Park Howell:

Park is known as The World's Most Industrious Storyteller, having grown purpose-driven brands by as much as 600 percent. He is a 35+ year veteran of the advertising industry and now consults, teaches, coaches, and speaks internationally to help business, sales, and marketing leaders excel through the stories they tell. He is the host of the popular weekly Business of Story podcast, ranked among the top 10% of downloaded podcasts worldwide. Park published Brand Bewitchery in 2020 to help you use his proven Story Cycle System to craft spellbinding stories for your brand. In 2021, he co-authored The Narrative Gym for Business.

How to Get in Touch With Park Howell:

• Website

• Email

• Free Book

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Connie's #1 International Bestseller Book - ESP (Easy Sales Process): 7-Step to Sales Success

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Subscribe and listen to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube. New episodes are posted every week on Web Talk Radio. Listen to Connie dive into new sales and business topics or problems you may have in your business.

Connie's motivational quote for today is by unknown: "If you don't tell your story, someone else will."

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For me, marketing and public relations are a necessary part of the business. My zone of genius is sales, so when it comes to marketing, PR, and other types of promotions, I am vulnerable and have many blind spots. So how do I navigate through my blind spots? I meet and interview amazing guests, like my guest today.

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About Shannon Procise:

Shannon Procise is the go-to guide for visionaries seeking to create community and cultivate raving fans. Shannon is the founder of the Business Acceleration Network, a trailblazing community for conscious business owners who are here to make an impact.

How to Get in Touch With Shannon Procise:

• Website

• Email

• Free Gift

• 8th Media Magic Sales & Marketing Bootcamp

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Connie's Website

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Connie's #1 International Bestseller Book - ESP (Easy Sales Process): 7-Step to Sales Success

Download the FREE Communication Style Assessment

Join our All-Star Community

Subscribe and listen to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube. New episodes are posted every week on Web Talk Radio. Listen to Connie dive into new sales and business topics or problems you may have in your business.qqqqqqqqqqq

Connie's motivational quote today is by Yohance Salimu: "Success demands we defy our imaginary boundaries."

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Owning and running a business is not for the faint of heart. I know through the past 20 years, there have been some lean months and others where I felt like the Midas woman and everything I touched seemed to turn to gold. I have a feeling that most business owners don't necessarily take a monthly paycheck, rather they pay themselves when there is extra money in the business cash flow for the month.

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About Amanda Bedell:

Amanda owns BCC Business Consulting, and she helps small business owners write themselves bigger paychecks and take vacations without cash flow anxiety and endless calls from staff.

Amanda spent over 18 years in the marketing and public relations fields, working with multi-million-dollar organizations and in the entertainment industry. In between, she built a bakery business from a farmers market booth to a brick-and-mortar and manufacturing facility employing 15 people. Her intimate knowledge from scaling a business merged with her marketing and communication experience creates a holistic approach to business. Her work centers around employee relations, efficiency systems, and marketing strategy.

How to Get in Touch with Amanda Bedell:

• Website

• Email

• Free Gift

Stalk me online!

Connie's Website

Connie's LinkTr.ee

Connie's #1 International Bestseller Book - ESP (Easy Sales Process): 7-Step to Sales Success

Download the FREE Communication Style Assessment

Join our All-Star Community

Subscribe and listen to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube. New episodes are posted every week on Web Talk Radio. Listen to Connie dive into new sales and business topics or problems you may have in your business.

Connie's motivational quote for today is by Pablo Picasso: "Our goals can only be reached through a vehicle of a plan, in which we must fervently believe, and upon which we must vigorously act. There is no other route to success."

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Like me, I have a feeling that many of you are aware of inflation, taxes, the Wall Street casino, unexpected illness, and possibly have fears about retirement planning. These are just a few of the "emergencies" everyone faces. Right?

Even if you're financially successful, like many CEOs and entrepreneurs, our lives can change in an instant. But when life changes it doesn't have to be catastrophic.

About Kris Miller:

Kris is known as the Money Maestro and is a Legacy Wealth Strategist. Her clients learn to create incomes they will never outlive and how to change their families' financial realities. Not one person has lost a single dime on her watch. She's a recognized expert on living trusts and estate planning and a highly sought-after speaker & trainer for organizations and businesses, including Citibank and the US Government Financial Officers Association.

How to Get in Touch With Kris Miller:

• Website

• Email

• Free Gift

Stalk me online!

Connie's Website

Connie's LinkTr.ee

Connie's #1 International Bestseller Book - ESP (Easy Sales Process): 7-Step to Sales Success

Download the FREE Communication Style Assessment

Join our All-Star Community

Subscribe and listen to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube. New episodes are posted every week on Web Talk Radio. Listen to Connie dive into new sales and business topics or problems you may have in your business.

Connie's motivational quote for today is by Lisa Cron: "Story, as it turns out, was crucial to our evolution -- more so than opposable thumbs. Opposable thumbs let us hang on; a story told us what to hang on to."

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Lately, I have noticed that having a digital presence is a necessity for your career or business. It's a glimpse into who you are, what you do, what you stand for, and your core values both personally and professionally.

It is important for people to see you as a person instead of just a business. If you really want to earn their trust, you need to harness the power of your personal story. You can always find a way to weave personal details and feelings into the business stories you tell, and when you do, they will work much better at creating points of human connection.

For me, it is always about the human connection and how we can show up to support our ideal clients. So our stories matter and can impact your career or business growth!

About Kristin Spencer:

Kristin is a bestselling author, ghostwriter, copywriter, and founder of the business writing firm Literary Symmetry. She helps business owners by writing their stories for them (in their voice), refining their offers, and building the foundation of consistency they need before they can make visibility count. Having written more than 30 books and edited many others, it is her professional passion to make sure that the business owners she works with are able to change the world for the better, one story at a time.

How to Get in Touch With Kristin Spencer:

• Website

• Email

• Complimentary 30-minute masterclass (complete with a plug-and-play PDF)

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Connie's Website

Connie's LinkTr.ee

Connie's #1 International Bestseller Book - ESP (Easy Sales Process): 7-Step to Sales Success

Download the FREE Communication Style Assessment

Join our All-Star Community

Subscribe and listen to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube. New episodes are posted every week on Web Talk Radio. Listen to Connie dive into new sales and business topics or problems you may have in your business.

Connie's motivational quote for today is by Dave Ramsey: "Money is 80% behavior, 20% head knowledge. It's what you do, not what you know."

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I love the 80/20 rule. It is true for many aspects of our personal and professional lives. So of course, the 80/20 rule is true for money habits too?

We all know you can't save and spend money at the same time. That's an example of knowledge, right? Yet, how hard is it to save when we or our families need things? For example, the car needs to be fixed or you need to buy a new car and have a car payment again. A car is not a luxury after all. Money seems to slip away easily, especially if we don't have a financial plan in place.

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About Kim Curtis:

Kim is the bestselling author of Money Secrets: Keys to Smart Investing and Retirement Secrets. She is a nationally recognized wealth management advisor and President and CEO of Wealth Legacy Institute. Her groundbreaking work in developing a highly personal client-centric planning model was recognized in the Journal of Practical Estate Planning, winning the Editor's Choice award. She has been profiled in several publications, including the Wall Street Journal. Kim has attained numerous professional designations and has been recognized by the financial planning industry as having achieved the highest level of competence and expertise.

How to Get in Touch With Kim Curtis:

• Website

• Email

• Free Gifts

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Connie's Website

Connie's LinkTr.ee

Connie's #1 International Bestseller Book - ESP (Easy Sales Process): 7-Step to Sales Success

Download the FREE Communication Style Assessment

Join our All-Star Community

Subscribe and listen to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube. New episodes are posted every week on Web Talk Radio. Listen to Connie dive into new sales and business topics or problems you may have in your business.

Connie's motivational quote for today is by Warren Buffett: "Price is what you pay; value is what you get."

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If you have been following this show and me for a while, you have heard me say often that sales and marketing are two different things, and that every business must pay attention to both sides of the same coin. I see both pieces of the business puzzle as married entities that need to work together to execute business growth.

So, in the world of marketing, we need to be sure we have a marketing plan that supports the strategy or growth plan of the business. Since I am a sales expert and not a marketing expert, I hire people to help my business with these strategies. So how do you build quality marketing support?

About John Bertino:

John is the founder of The Agency Guide (TAG), a collective of seasoned marketing execs built to help brands source reliable marketing partners that produce extraordinary results.

As a university professor, SCORE business mentor, and 15+ year marketing consultant, John has helped brands of all sizes across all verticals source agencies for SEO, content marketing, branding, PR, and more.

How to Get in Touch with John Bertino:

• Website

• Email

• Free eBook

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Connie's Website

Connie's LinkTr.ee

Connie's #1 International Bestseller Book - ESP (Easy Sales Process): 7-Step to Sales Success

Download the FREE Communication Style Assessment

Join our All-Star Community

Subscribe and listen to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube. New episodes are posted every week on Web Talk Radio. Listen to Connie dive into new sales and business topics or problems you may have in your business.

Connie's motivational quote today is by Stephen Covey: "Our character is basically a composite of our habits. Because they are consistent, often unconscious patterns, they constantly, daily, express our character."

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Do you have any bad habits? Come on, you know what I am talking about! If we know what is considered a good versus a bad habit, why do we have so many darn bad habits? Most of us have tried to lose weight, get in better shape by going to the gym every day, eat healthier, stop smoking, and the list goes on and on. So if we know what makes a habit good or bad, why do we still have so many that often seem to be out of control? What if I told you there is an almost foolproof way to really change up your behavior patterns - Do I have your attention?? Is this even possible?

Today, your host Connie Whitman speaks with James Clear. James and I are going to discuss his new book, Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones. We are going to break down how to actually change or form a habit that will stick.

About James Clear:

James Clear is a writer and speaker focused on habits, decision-making, and continuous improvement. His work has appeared in the New York Times, Entrepreneur, Time, and on CBS This Morning. He is a regular speaker at Fortune 500 companies and his work is used by teams in the NFL, NBA, and MLB.

Through his online course, The Habits Academy, James has taught more than 10,000 leaders, managers, coaches, and teachers. The Habits Academy is the premier training platform for individuals and organizations that are interested in building better habits in life and work.

How to Get in Touch With James Clear:

• Website

• Book

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• Connie's Website
• Connie's LinkTr.ee
• Connie's #1 International Bestseller Book - ESP (Easy Sales Process): 7-Step to Sales Success
• Download the FREE Communication Style Assessment
• Join our All-Star Community

Subscribe and listen to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube. New episodes are posted every week on Web Talk Radio. Listen to Connie dive into new sales and business topics or problems you may have in your business.

Connie's motivational quote for today is by Carol Alongi: "Succession planning is twofold. One is an emotional one – the desire to leave a legacy – and one is a financial one."

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Being in business for over 20 years I am busy running my business and sometimes we business owners forget that our lengthy to-do list will never be completed! As I am aging, I have thought about succession planning to either sell my business in the next decade or have my kids choose to take it over. Either way, I need to infrastructurally as well as organizationally have a plan that allows me the opportunity to step aside and cash out.

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About Christine Nicholson:

Christine and I discuss the topic of generating real value that business owners can extract to fund a better retirement AND leave a thriving business for the next owners. It all starts with letting go. Christine is a multi-award-winning professional business mentor with 40 years of experience. She has written 4 books, spoken at over 200 events is qualified as an accountant, and has a law degree and a couple of other master's degrees. I've saved businesses in different sectors THOUSANDS of pounds/dollars and helped owners increase the value of their businesses by MILLIONS.

How to Get in Touch With Christine Nicholson:

• Website

• Email

• Free Gift/Quiz

• Episode 94 Recorded with Christine in August of 2022

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Connie's Website

Connie's LinkTr.ee

Connie's #1 International Bestseller Book - ESP (Easy Sales Process): 7-Step to Sales Success

Download the FREE Communication Style Assessment

Join our All-Star Community

Subscribe and listen to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube. New episodes are posted every week on Web Talk Radio. Listen to Connie dive into new sales and business topics or problems you may have in your business.

Connie's motivational quote for today is by Pierre Omidyar: "We have the technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people."

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Have you ever gotten a great idea for a new program, spent a few months putting together the sales page and recorded professional videos, and gotten a ho-hum response when you launched?

You may have then identified your smallish email list as the problem and set about fixing that, but what if you could successfully launch no matter the size of your list? What if your likely prospects could tell you exactly the problem, they want you to solve and exactly how to describe your program?

That's possible if you take the time to build a list of likely prospects from your existing network, host research calls, and validate your big idea with a pilot program. Doing so will save you money, time, and effort - and likely lead to some unexpected opportunities.

About Robbie Samuels:

Robbie is an author, speaker, and business growth strategy coach recognized as a networking expert by Harvard Business Review, Forbes, Lifehacker, and Inc. He is also a virtual event design consultant and executive Zoom producer recognized as an industry expert in the field of digital event design.

Robbie is the author of "Croissants vs. Bagels: Strategic, Effective, and Inclusive Networking at Conferences" and "Small List, Big Results: Launch a Successful Offer No Matter the Size of Your Email List."

He is a Harvard Business Review contributor. Robbie is the host of the On the Schmooze podcast and #NoMoreBadZoom Virtual Happy Hour.

How to Get in Touch with Robbie Samuels:

• Website

• Email

• Free Big Results Toolkit

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Connie's Website

Connie's LinkTr.ee

Connie's #1 International Bestseller Book - ESP (Easy Sales Process): 7-Step to Sales Success

Download the FREE Communication Style Assessment

Join our All-Star Community

Subscribe and listen to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube. New episodes are posted every week on Web Talk Radio. Listen to Connie dive into new sales and business topics or problems you may have in your business.