Tony Haller, Global Head of IT Partner Sales and Strategy at GoTo, sits down with Partner POV host Katie Bavoso to explain how GoTo is growing with partners and incentivizing that partner community to do so. With a simplified approach to asset management built around a Zero Trust framework, GoTo wants to help managed service providers feel empowered to provide its solutions to customers and grow their own businesses without adding more to employee head count. Haller says GoTo has differentiated itself in the partner experience space by providing a white glove onboarding experience with a dedicated specialist for new partners as well as a full marketing team to support MSP partners. Haller adds the vendor also intimately knows what their partners need because much of his team have either worked for managed services providers in the past or have been in the channel for years and know how to identify opportunities. Are you looking to scale your resources or grow your solution or service provider business? Check out www.GoTo.com to learn more!

A new episode of Channel Insider: Partner POV is released every other Thursday. 

Watch the interview on YouTube @ChannelInsider_NewsAndTrends

If you have questions for a featured solution provider or want to be a guest on the show, reach out to us at [email protected]

For more episodes of Channel Insider: Partner POV as well as written content on the IT channel, go to channelinsider.com

Connect with Channel Insider on LinkedIn. 

Episodes of Channel Insider: Partner POV are hosted and produced by Katie Bavoso with help from Dana Sell, and edited by Ayen Alvarez and Katie Bavoso. 

The cover art for Channel Insider: Partner POV was created by Aubri Ziegler. The opening and closing animations were made by Mackenzie Burke. The thumbnails for each episode are made by Brandon Cornwell.

Channel Insider: Partner POV is an asset of Channel Insider, which is a brand under TechnologyAdvice.

Paco Lebron and Corey Kirkendoll of podcast MSP Unplugged return in Part 2 of their Channel Insider: Partner POV interview with host Katie Bavoso. In this half of the interview, Lebron and Kirkendoll explain how they try to help their MSP audience members learn at their own pace and why it's important to consider what a listener will find valuable no matter how far into their IT business journey they are or how far they want to go. Lebron reflects on how this mentality led to the creation of Techcon Unplugged, the event that's for MSPs by MSPs which he cofounded with his former business partner that eventually inspired the series MSP Unplugged. Bavoso asks the hosts about what she observes to be a shifting power dynamic between solution providers and technology vendors. Vendors appear to be soliciting and implementing partner feedback more so than in years past. What's driving this? Lebron and Kirkendoll both have their theories on why this is happening and when the shift began. How is this shift empowering the solution providers of the IT channel and influencing their decisions to partner with vendors? The guests discuss. And finally, it wouldn't be a proper episode of Channel Insider: Partner POV without some client success stories. Lebron and Kirkendoll walk Bavoso through some of their favorite examples. 
 

A new episode of Channel Insider: Partner POV is released every other Thursday. 

Watch the interview on YouTube @ChannelInsider_NewsAndTrends

If you have questions for a featured solution provider or want to be a guest on the show, reach out to us at [email protected]

For more episodes of Channel Insider: Partner POV as well as written content on the IT channel, go to channelinsider.com

Connect with Channel Insider on LinkedIn. 

Episodes of Channel Insider: Partner POV are hosted and produced by Katie Bavoso with help from Dana Sell, and edited by Ayen Alvarez and Katie Bavoso. 

The cover art for Channel Insider: Partner POV was created by Aubri Ziegler. The opening and closing animations were made by Mackenzie Burke. The thumbnails for each episode are made by Brandon Cornwell.

Channel Insider: Partner POV is an asset of Channel Insider, which is a brand under TechnologyAdvice.

In Part 1 of this two part episode of Channel Insider: Partner POV, host Katie Bavoso is joined by two of the three hosts of what some say is the longest running MSP podcast, MSP Unplugged. Paco Lebron and Corey Kirkendoll are both CEOs of their managed services businesses. Lebron runs ProdigyTeks out of Chicago, IL and Kirkendoll leads 5K Technical Services out of Plano, TX. The two host the weekly podcast MSP Unplugged alongside Rick Smith, CEO and founder of managed services business Renactus Technology out of Elizabeth, NJ. Lebron and Kirkendoll explain their cybersecurity-first mindset, but clarify this does not make them MSSPs. However, they point out the definition of what an MSSP actually is is murky and the lack of MSP regulation aggravates this reality even more. Lebron explains the goal of MSP Unplugged is to help MSPs, no matter their size or maturity level, get the advice they need on running their IT businesses better and feel supported by the greater MSP community. It all started after Lebron said he had a negative experience at an IT channel event when he felt his business and others like it were not being taken seriously or supported properly. 
 

A new episode of Channel Insider: Partner POV is released every other Thursday. 

Watch the interview on YouTube @ChannelInsider_NewsAndTrends

If you have questions for a featured solution provider or want to be a guest on the show, reach out to us at [email protected]

For more episodes of Channel Insider: Partner POV as well as written content on the IT channel, go to channelinsider.com

Connect with Channel Insider on LinkedIn. 

Episodes of Channel Insider: Partner POV are hosted and produced by Katie Bavoso with help from Dana Sell, and edited by Ayen Alvarez and Katie Bavoso. 

The cover art for Channel Insider: Partner POV was created by Aubri Ziegler. The opening and closing animations were made by Mackenzie Burke. The thumbnails for each episode are made by Brandon Cornwell.

Channel Insider: Partner POV is an asset of Channel Insider, which is a brand under TechnologyAdvice.

In Part 2 of this interview, Zac Paulson, Director of Product and Strategy at ABM Technology Group, explains to Channel Insider: Partner POV host Katie Bavoso the unfortunate trend of clients accepting a cybersecurity strategy and related solutions only after they've had a breach or close call. He says it's driven his business to not accept clients unless they agree to ABM's cybersecurity measures. Paulson also discusses the vendor partners that he says have been critical in helping his business grow, including IRONSCALES, SentinelOne, and Huntress, and Pax8. Paulson says the Pax8 marketplace in particular has allowed his company to keep up with demand with ease. Additionally, Paulson explains how being owned by a copy and print company, Advanced Business Methods, influences his company's growth model. Finally, we'll hear how Paulson and ABM Technology Group are going head-on into AI with their newest offering ABM AI - a Microsoft Copilot-based solution that the company has hired several employees to focus on and support. But while AI is dominating mindshare in the IT space, Paulson says he was skeptical of it when it first took off in the commercial market. He says while it's a great tool, he advises uses to be cautious when using it. Paulson adds that he's also cautious of the operations and motives of the companies behind some of the most popular LLMs and AI products. 
 

A new episode of Channel Insider: Partner POV is released every other Thursday. 

Watch the interview on YouTube @ChannelInsider_NewsAndTrends

If you have questions for a featured solution provider or want to be a guest on the show, reach out to us at [email protected]

For more episodes of Channel Insider: Partner POV as well as written content on the IT channel, go to channelinsider.com

Connect with Channel Insider on LinkedIn. 

Episodes of Channel Insider: Partner POV are hosted and produced by Katie Bavoso with help from Dana Sell, and edited by Ayen Alvarez and Katie Bavoso. 

The cover art for Channel Insider: Partner POV was created by Aubri Ziegler. The opening and closing animations were made by Mackenzie Burke. The thumbnails for each episode are made by Brandon Cornwell.

Channel Insider: Partner POV is an asset of Channel Insider, which is a brand under TechnologyAdvice.

Zac Paulson, Director of Product and Strategy at North Dakota-based ABM Technology Group, sits down with Channel Insider: Partner POV host Katie Bavoso to explain the process behind selling his former business TrueIT to Advanced Business Methods, a legacy copy and print company. During his tenure as CEO of TrueIT, Paulson says his managed services company was hitting a wall and unable to grow any further. He and his team decided it was time to be acquired, but nobody wanted to stop working in the business they built and loved so much. This began his journey of finding the right company to purchase TrueIT that came with a compatible culture and a built-in client base in need of managed services. Paulson says Advanced Business Methods was the perfect fit and now all the employees enjoy ownership of the company. That's how ABM Technology Group was born. In Part 1 of this two part interview, you'll learn Paulson's advice for finding the best fit when it comes to selling your company, why that best fit may not be the one you initially predicted, and why it's important not to give up when your first plan doesn't work out.

A new episode of Channel Insider: Partner POV is released every other Thursday. 

Watch the interview on YouTube @ChannelInsider_NewsAndTrends

If you have questions for a featured solution provider or want to be a guest on the show, reach out to us at [email protected]

For more episodes of Channel Insider: Partner POV as well as written content on the IT channel, go to channelinsider.com

Connect with Channel Insider on LinkedIn. 

Episodes of Channel Insider: Partner POV are hosted and produced by Katie Bavoso with help from Dana Sell, and edited by Ayen Alvarez and Katie Bavoso. 

The cover art for Channel Insider: Partner POV was created by Aubri Ziegler. The opening and closing animations were made by Mackenzie Burke. The thumbnails for each episode are made by Brandon Cornwell.

Channel Insider: Partner POV is an asset of Channel Insider, which is a brand under TechnologyAdvice.

Tanaz Choudhury, CEO and President of Houston, TX - based IT solution provider TanChes Global Management, joins Channel Insider: Partner POV host Katie Bavoso to explain how and why she's investing in the next generation of IT business professionals. Choudhury is a first generation American and says she was able to make the American Dream "her reality." Now, she wants to pay it forward by supporting local community college students and help them realize their own dreams. TanChes has teamed up with Houston Community College and Gulf Coast Region Apprenticeship Hub to create an apprenticeship program that will serve as a workforce ready pipeline for the City of Houston and greater community. The CEO also digs into what she feels is not being talked about or explored enough in the world of IT and technology and explains how she and TanChes are disrupting this status quo. Plus, Choudhury talks about how TanChes is helping young professionals dress confidently for job interviews and why red lipstick is her "war paint."

A new episode of Channel Insider: Partner POV is released every other Thursday. 

Watch the interview on YouTube @ChannelInsider_NewsAndTrends

If you have questions for a featured solution provider or want to be a guest on the show, reach out to us at [email protected]

For more episodes of Channel Insider: Partner POV as well as written content on the IT channel, go to channelinsider.com

Connect with Channel Insider on LinkedIn. 

Episodes of Channel Insider: Partner POV are hosted and produced by Katie Bavoso with help from Dana Sell, and edited by Ayen Alvarez and Katie Bavoso. 

The cover art for Channel Insider: Partner POV was created by Aubri Ziegler. The opening and closing animations were made by Mackenzie Burke. The thumbnails for each episode are made by Brandon Cornwell.

Channel Insider: Partner POV is an asset of Channel Insider, which is a brand under TechnologyAdvice.

In this episode of Partner POV, CEO of managed service provider BizCom Global, Mark Wiener, discusses the critical mistake many end user businesses make when they assume they're too small to be the victim of ransomware or other types cyber attacks. He asks those business leaders, how much is your data is worth to you? Because, if the answer is "everything," then you've got everything to lose by becoming an easy pay day for cyber criminals. As Weiner explains, it is far easier to penetrate the walls of a small company than that of a large company. Additionally, does your business have a continuity plan to deal with unforeseen emergencies like global software outages and natural disasters? That's why BizCom Global leads with education of its customers so that their knowledge can be a powerful layer of protection in addition to top of line security solutions and compliance frameworks. 

Listen to the full interview to learn more about how BizCom Global keeps customer businesses secure and compliant, including a customer success story in which the BizCom team kept critical data from being stolen by employees within one of its customer businesses. 

Learn more at bizcomglobal.com

A new episode of Channel Insider: Partner POV is released every other Thursday. 

Watch the interview on YouTube @ChannelInsider_NewsAndTrends

If you have questions for a featured solution provider or want to be a guest on the show, reach out to us at [email protected]

For more episodes of Channel Insider: Partner POV as well as written content on the IT channel, go to channelinsider.com

Connect with Channel Insider on LinkedIn. 

Episodes of Channel Insider: Partner POV are hosted and produced by Katie Bavoso with help from Dana Sell, and edited by Ayen Alvarez and Katie Bavoso. 

The cover art for Channel Insider: Partner POV was created by Aubri Ziegler. The opening and closing animations were made by Mackenzie Burke. The thumbnails for each episode are made by Brandon Cornwell.

Channel Insider: Partner POV is an asset of Channel Insider, which is a brand under TechnologyAdvice.

In Part 2 of this Channel Insider: Partner POV interview featuring Nick Sikorski, Vice President of Sales and Marketing at EchoStor, and Mark Milano, Manager of IT Employee Experience and End User Computing at Eversource, we continue the conversation about what makes the partnership work and what Milano says other businesses can do to find success with an IT solution provider of their own choice. Milano explains what matters most to him when considering a third party IT partner. Sikorski adds that EchoStor's in-depth knowledge of Eversource and the company's needs also shows how the solution provider has invested in the New England power company as a customer. Milano also discusses the solutions and trends he's finding success with or avoiding, including why he's been unhappy with Microsoft Copilot.

A new episode of Channel Insider: Partner POV is released every other Thursday. 

Watch the interview on YouTube @ChannelInsider_NewsAndTrends

If you have questions for a featured solution provider or want to be a guest on the show, reach out to us at [email protected]

For more episodes of Channel Insider: Partner POV as well as written content on the IT channel, go to channelinsider.com

Connect with Channel Insider on LinkedIn. 

Episodes of Channel Insider: Partner POV are hosted and produced by Katie Bavoso with help from Dana Sell, and edited by Ayen Alvarez and Katie Bavoso. 

The cover art for Channel Insider: Partner POV was created by Aubri Ziegler. The opening and closing animations were made by Mackenzie Burke. The thumbnails for each episode are made by Brandon Cornwell.

Channel Insider: Partner POV is an asset of Channel Insider, which is a brand under TechnologyAdvice.

Why do AlertOps team members say their solution platform is like plumbing? Because it's essential and once you have it, you can't go back! AlertOps executives Kamalesh Srikanth, Senior Product Manager, and Rafael Sanuily, Chief Revenue Officer, join Partner POV host Katie Bavoso for an end to end discussion on the alert management platform built for both end user businesses and managed services providers. AlertOps essentially bridges the gap between the monitoring and tracking alerts by being the last layer of communication that ensures no one misses an important message, ever. If your team is getting inundated with alerts coming from disparate systems, AlertOps can help. The platform integrates with any software a business has, including ServiceNow, and the AlertOps team can integrate each of your applications with white glove service. 

Learn more about AlertOps, its platform and solutions, and its exclusive partner program at alertops.com

A new episode of Channel Insider: Partner POV is released every other Thursday. 

Watch the interview on YouTube @ChannelInsider_NewsAndTrends

If you have questions for a featured solution provider or want to be a guest on the show, reach out to us at [email protected]

For more episodes of Channel Insider: Partner POV as well as written content on the IT channel, go to channelinsider.com

Connect with Channel Insider on LinkedIn. 

Episodes of Channel Insider: Partner POV are hosted and produced by Katie Bavoso with help from Dana Sell, and edited by Ayen Alvarez and Katie Bavoso. 

The cover art for Channel Insider: Partner POV was created by Aubri Ziegler. The opening and closing animations were made by Mackenzie Burke. The thumbnails for each episode are made by Brandon Cornwell.

Channel Insider: Partner POV is an asset of Channel Insider, which is a brand under TechnologyAdvice.

Eaton Corporation's Steve Loeb, Vice President of Distributed Infrastructure Sales, and Donna St-Denis, Channel Marketing Director, join Partner POV host Katie Bavoso for an in-depth look at Eaton's solutions and the value of the Eaton PowerAdvatage Partner Program. In a world where AI touches all kinds of technology, today's data centers need to be able to handle the increased workloads and capacity needs. Eaton offers solutions specifically made to handle these AI power-hungry applications while also manufacturing its products and packaging with sustainability in mind to offset the increased energy consumption from the use of AI and GenAI enabled technology. However, Eaton partners do not need to be experts in the physical infrastructure space to be successful. The Eaton team has solution architects and pre-sales engineers standing by to supplement partners' technical capabilities and competencies. With Eaton, partners never have to feel unsupported. Eaton revamped it's PowerAdvantage Partner Program in May 2024 to make it richer and more profitable for channel partners, with upfront discounts and tier levels to incentivize partners to grow with Eaton. 

Learn more at PowerAdvantage.Eaton.com/ChannelInsider

A new episode of Channel Insider: Partner POV is released every other Thursday. 

Watch the interview on YouTube @ChannelInsider_NewsAndTrends

If you have questions for a featured solution provider or want to be a guest on the show, reach out to us at [email protected]

For more episodes of Channel Insider: Partner POV as well as written content on the IT channel, go to channelinsider.com

Connect with Channel Insider on LinkedIn. 

Episodes of Channel Insider: Partner POV are hosted and produced by Katie Bavoso with help from Dana Sell, and edited by Ayen Alvarez and Katie Bavoso. 

The cover art for Channel Insider: Partner POV was created by Aubri Ziegler. The opening and closing animations were made by Mackenzie Burke. The thumbnails for each episode are made by Brandon Cornwell.

Channel Insider: Partner POV is an asset of Channel Insider, which is a brand under TechnologyAdvice.