Since Charlotte Palermino’s initial visit to Naked Beauty, she has launched her brand, Dieux, and maintained her commitment to transparency with customers about costs, ingredients, and how policy influences both. On today’s episode, we discuss specific business decisions, such as why Dieux focuses on core products versus developing new launch products, and why customers should understand how pricing is determined. Charlotte takes us back to the beginning of her founder journey and details how the rise in misinformation about clean beauty and anti-science rhetoric in 2016 inspired her interest in research-backed beauty. 

Charlotte’s online transparency extends to our conversation; she talks openly about getting Botox and her complicated relationship with the beauty standards we are all enmeshed with. Our conversion wouldn’t be complete without her helpful advice on building sustainable beauty routines, understanding how brands source products, and that not all synthetic materials are harmful. We also take time to explore AI’s role in the beauty industry and how we can adopt ethical and critical approaches to its use. Charlotte remains an informed advocate for beauty safety; she teaches us so much in this episode. 

Tune in as we discuss:

(01:33) Charlotte's Background and Skincare Philosophy

(18:58) Sustainability and Product Development

(35:37) Debunking Myths About Petroleum in Skincare

(36:50) The Environmental Impact of Microplastics

(38:00) Forever Chemicals and Their Dangers

(44:43) DIY Skincare: What's Safe and What's Not

(47:34) Preventive Botox and Sunscreen Myths

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Products Mentioned:

• EADEM Le Chouchou Lip Balm
• Shark Beauty Mask 
• CurrentBody LED Red Light Therapy Face Mask: Series 1
• Jordan Samuel  Skin Fragrance
• Tamburins Perfume 
• Danessa Myricks ColorFix Stix
• Kulfi Lassi Lips Staining Long-Lasting Moisturizing Lip Oil
• Violette FR Hydrating Lip Stain
• CLIO Kill Lash Superproof Mascara

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