In this week's basketball coaching conversation, NBA Player Development manager Cherokee Parks joins the Basketball Podcast to share insights on athletes transitioning, communication and self-discovery.

After retiring from playing, Parks transitioned into significant roles within NBA infrastructure. He became a pivotal figure in NBA Player Development, working directly in the league office to create programs, strategies, and developmental pathways for emerging players.

His work in the NBA office focused on:

• Designing player transition and development programs
• Creating educational initiatives for rookies
• Developing strategies to support player growth beyond on-court performance
• Bridging communication between players, teams, and league management

Parks' role in basketball operations leveraged his playing experience and administrative expertise to shape the next generation of basketball professionals. He remains connected to the game through various advisory and developmental roles.

Parks played college basketball at Duke University under coach Mike Krzyzewski and won the 1992 national title during his freshman year. During his collegiate tenure from 1990-1994, Parks was a critical component of Duke's basketball success.

Drafted 11th overall in the 1995 NBA Draft by the Dallas Mavericks, Parks played for nine seasons for multiple NBA franchises including the Dallas Mavericks, Minnesota Timberwolves, Los Angeles Clippers and the Portland Trail Blazers.