Partner with Jay! https://www.jayschwedelson.com/contact

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Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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Check out Thorne (T-H-O-R-N-E) at thorne.com to explore their supplements and wellness tools, and connect with Mary Beech on social to follow her work leading growth.

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Running the second half of a marathon faster than the first sounds borderline impossible, but Mary Beech treats that idea (the negative split) as a life philosophy. As Chief Growth Officer at Thorne, she sat down with Jay Schwedelson to get into why Gen Z will sit through an hour-long Reddit AMA but scroll right past your TikTok, why 65% of Americans say picking a supplement is more confusing than filing their taxes, and what actually changes when a marketer trades the CMO seat for full P&L ownership.

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Best Moments:

(03:45) Why she'd never go backwards to CMO and what the CGO title really unlocks

(05:30) Her head of sales is her closest peer at Thorne, on purpose

(07:45) The wellness confidence stat that should make every marketer rethink their content

(08:30) Gen Z's split brain, six-second ads and hour-long Reddit AMAs in the same week

(13:30) Why TikTok hasn't cracked for a clinical supplement brand even though everyone else is winning there

(18:45) The negative split applied to your career, today gets to be better than yesterday ㅤ