Chris Baca is a three time US Barista Championship finalist, YouTuber, and cofounder of Cat and Cloud Coffee. In this episode we talk about how he got into the coffee business, the importance of authenticity, and how his employees’ well being drives their company.

Find Chris here: https://www.youtube.com/realchrisbaca and https://catandcloud.com/

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Episode Highlights:

01:15 - “Adding Value”
04:31 - Chris and his coffee company
10:12 - Starting simple and not trying to over-optimize
12:25 - Being a 3 time finalist in the US Barista Championship
20:41 - Making skate films and video views
25:02 - It’s not about the numbers, it’s about the people
33:28 - Authenticity and caring for your employees
52:30 - Hustle vs. life balance
59:10 - Advice for people looking to start a business