Add To Cart: Australia’s eCommerce Show

Chris Clark from Milton & King: Reinventing Wallpaper For The Digital Age | #411


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In this episode of Add To Cart, we are joined by Chris Clark, Marketing and Ecommerce Director at Milton and King.  Chris built and ran his own successful design agency, but after it took multiple hits… first through COVID and then the Brisbane floods, he decided to take up an offer from an old friend and joined the luxury wallpaper company.  Launched in Brisbane in 2012, Milton and King has expanded into the UK and the US, recently opening its headquarters in Dallas.  In this chat Chris shares the unique on demand printing process MIlton and King has developed, his web design dos and don’ts and how they have managed the huge growth explosion in the US market.


Links from the episode:

Deliver In Person (sponsored)

Shopify Plus (sponsored)


Questions answered:

  • How does MIlton and King do wallpaper differently?
  • What do you need to do differently for a print-on-demand model?
  • How do you find and collaborate with designers? 


This episode was brought to you by…  

Deliver In Person

Shopify Plus


About your host: Nathan Bush from Add to Cart 


Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.


About your co-host: Chris Clark from Milton and King


With over 25 years of experience in graphic and digital design, Chris currently serves as the Marketing & Ecommerce Director at Milton & King, a global leader in wallpaper production spanning Australia, the United States and Europe.


You can contact Chris at LinkedIn


Please contact us if you: 


  • Want to come on board as an Add To Cart sponsor 
  • Are interested in joining Add To Cart as a co-host 
  • Have any feedback or suggestions on how to make Add To Cart better


Email [email protected] We look forward to hearing from you!

If you want to keep learning in eCommerce, make sure you hit the follow button!


Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.


Connect With Us

Visit the website for more learning resources and join the ATC Community.


Join us on LinkedIn: https://www.linkedin.com/company/add-to-cart

Join us on Instagram: https://www.instagram.com/addtocartshow/


Sponsor Add To Cart: https://addtocart.com.au/sponsor/

Contact Nathan: https://www.linkedin.com/in/nathbush/

Hosted on Acast. See acast.com/privacy for more information.

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