In this episode, Steve Fretzin and Chris Dreyer discuss:

• Search engine marketing and SEO for lawyers. 
• Some of the main changes in content marketing. 
• Changing up how you write content. 
• Getting the most out of legal conferences. 

Key Takeaways:

• Leaning into SEO will look different depending on your field as well as your location. 
• The top-of-the-page marketing has changed because of the AI Overview on Google. Google likes brands, they like signals and clicks to resources such as videos.
• The best conferences to go to are the ones that you put the most into and make a plan for.
• PIMCon has been curated for the conferencegoers. They are bringing in some of the top people in the PI space to speak and they were invited to do so.

"In the search engine marketing side, one of the most challenging things is link building. And link building, by and large, is relationships. It's the hardest thing to do." —  Chris Dreyer

Read more from Steve at Above the Law: AboveTheLaw.com/tag/Steve-Fretzin/

Thank you to our Sponsors!

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Get Staffed Up: https://getstaffedup.com/bethatlawyer/

Lawmatics: https://www.lawmatics.com/bethatlawyer/

Episode References: 

• Alex Hormozi: https://www.youtube.com/alexhormozi
• Rankings.io: https://rankings.io/
• Michael Mogill: https://michaelmogill.com/
• ProVisors: https://provisors.com/
• Ready, Fire, Aim by Michael Masterson: https://www.amazon.com/Ready-Fire-Aim-Zero-Million/dp/0470182024

About Chris Dreyer: Chris Dreyer is the CEO and Founder of Rankings.io, an SEO agency that helps elite law firms and personal injury lawyers obtain cases through Google’s organic search results. His company has the distinction of making the Inc. 5000 list seven years in a row.

In addition to owning and operating Rankings, Chris is the Wall Street Journal and USA Today best-selling author of “Niching Up: The Narrower the Market, the Bigger the Prize”, a real estate investor, and podcast host (Personal Injury Mastermind), as well as a member of the Forbes Agency Council, the Rolling Stone Culture Council, Business Journals Leadership Trust, Fast Company Executive Board, and Newsweek Expert Forum.

Chris’s journey in legal marketing has been a saga, to say the least. A world-ranked collectible card game player in his youth, Chris began his “grown up” career with a History Education degree and landed a job out of college as a detention room supervisor. The surplus of free time in that job allowed him to develop a side hustle in affiliate marketing, where (at his apex) he managed over 100 affiliate sites simultaneously, allowing him to turn his side gig into a full-time one. When his time in affiliate marketing came to an end, he segued into SEO for attorneys, while also having time to become a top-ranked online poker player.

Connect with Chris Dreyer:  

Website: https://www.pimcon.org/

Email: [email protected]

Show: https://chrisdreyer.co/podcast/

YouTube: https://www.youtube.com/channel/UCiRS7BCssVkGrxcNsxCCa6Q

LinkedIn: https://www.linkedin.com/in/chrisdreyerco/

Facebook: https://www.facebook.com/chrisdreyerco/

Instagram: https://www.instagram.com/chrisdreyerco/

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Instagram: @fretzinsteve

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: [email protected]

Book: Legal Business Development Isn't Rocket Science and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

Show notes by Podcastologist Chelsea Taylor-Sturkie

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.