Our guest today, Chris Haddad, sent shock waves through the copywriting world a couple weeks ago, with the launch of his much-awaited online training program called “The P.I.G. Method.”

“P.I.G.” stands for “Punch in the gut” and I would say that’s a fairly universal description of how Chris’s copy in his video sales letters affects viewers. When you watch one of Chris’s promotions, or read his copy, you go on an emotional roller coaster ride that’s right up there with what you experience with a blockbuster Hollywood thriller.

Chris does have a background in theatre and film. But his greatest accomplishments, I would argue, have come in the digital marketing space. Chris has created products and promotions for them which have brought in millions of dollars and caused quite a stir in the marketplace.

However, The P.I.G. Method is the first time, as far as I can tell, that Chris has revealed his secrets of how he puts the promotions together. Which is something a lot of people have wanted to know for quite a while.

On today’s show, we covered Chris’s experience with actually writing the copy for his promotion of The P.I.G. Method. That might seem ho-hum to you, but not to me. I’ve written copy for my own products, and I’ve always found it to be a challenge, since I’m the client as well as the copywriter.

It’s not impossible, but there are just some roadblocks to get out of the way.

Chris, however, didn’t have the same problem so many other copywriters have had. It was especially interesting to hear him describe his own writing process, and you might be able to pick up some valuable tips for yourself, writing any copy -- for your own products, or otherwise.

Chris also gave us some new sneak peeks at a few of the gems inside his P.I.G. method.


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