The Sales Podcast: Interview with Dr. Christopher Croner | Expert in Hiring Sales Professionals & Author of Never Hire a Bad Salesperson Again

In this episode of The Sales Podcast, I interview Dr. Christopher Croner, a clinical psychologist, founder of The DriveTest®, and author of Never Hire a Bad Salesperson Again. 

With his PhD in clinical psychology, Dr. Croner has spent his career studying the psychological traits that drive top sales performance, helping companies identify and hire sales professionals with the grit, resilience, and determination to succeed.

Key Topics:

• How Dr. Croner’s background in clinical psychology informs his expertise in hiring high-performing salespeople.

• The principles behind Never Hire a Bad Salesperson Again and what separates the best sales talent from average performers.

• An in-depth look at The DriveTest® assessment and how it measures intrinsic drive and sales potential.

• Proven strategies for sales managers to avoid common hiring mistakes and build a top-tier sales team.

If you’re in sales leadership, this episode will equip you with the knowledge and tools to hire sales professionals who will thrive under pressure and deliver results.

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