Everybody in marketing wants to create something that catches fire. What are the best practices for creating and sharing content that goes viral? What can we learn from the creation of the Mexican Wave? What is the role of AR and AI in the future of marketing, health and other aspects of our lives? On this episode, Bryan Kramer talks about shareology, the future of agencies and tech.

Shareology is the why, what, when and how people and brands share. -Bryan Kramer

Takeaways

At the start of the show, Bryan shared insights from the Adobe Conference, including VR and AI. Next, he talked about how humans are holding chatbots back, and how the Mexican Wave was created. He also gave insights on why good content can still fail to go viral, and what people get wrong when it comes to content. Towards the end of the show, we discussed how marketing will change radically, and the future of prosthetics and medicine.

Bryan also shared insights on;

Shareology is all about the human-to-human connection, and creating content that catches fire is all about quality, team and influencers. In the future, we’re going to experience the expansion of human-to-human marketing, and technology will be instrumental in this. It will change how marketers get hired, how they work and who they will be able to reach. We’ll experience many innovations that won’t seem as scary as they do now. They will warm up to be acceptable as we progress.

Guest Bio

Bryan Kramer is a renowned social business strategist, global keynote speaker, executive coach, and bestselling author. He’s one of the world’s foremost leaders in the art and science of sharing, and has been credited with instigating the #H2H human business movement in marketing and social. Go to BryanKramer.com for more info or follow @bryankramer on Twitter and Facebook.

A huge part of the experience of watching a UFC fight is the veteran voice of the Octagon. How did Bruce Buffer develop his own unique style and become a legend? What is the mindset that keeps him going? What are some of his most legendary stories? On this episode of Legends and Losers, we are joined by the man himself, and he tells us about Steve McQueen, John Wayne and the most memorable fighters in the sport.

We’re here because of the fans, the fans are what make us great, we have to do the best job we can to please the fans. -Bruce Buffer

Takeaways

At the start of the show, Bruce talks about managing his brother Michael, developing his own style and getting involved with UFC. He also talked about his friendship with Steve McQueen, his love for celebrity memorabilia and his adoration of Lululemon. He also spoke about a few fighters, including Randy Couture and Conor McGregor. Towards the end of the show, he shared on the possibility of a McGregor/Mayweather fight.

Bruce also spoke about

From the start of his career Bruce set out to have his own unique style, and through his voice, he has basically become king of his category. His secrets: never resting on his laurels, never forgetting where he came from and where it all started. Most importantly, without the fans all of it would be impossible, so he does his best to make them happy.

Guest Bio

Bruce Anthony Buffer is the official Octagon announcer for UFC events, introduced on broadcasts as the "Veteran Voice of the Octagon". He is the President and CEO of The Buffer Partnership. Follow him on Twitter @brucebuffer or go to BruceBuffer.com.

Ideas, businesses and companies that have no template hear the word “no” a lot. What mindset does it take to bet on the ventures that are considered to be on the fringe? Why is entrepreneurship so similar to poker? How do you get people to buy into an idea that requires a leap in forward-vision? On this episode, Bullpen co-founder Paul Martino shares his journey and the insights behind his greatest successes.

If the people with the money have that level of certitude about a future, you know you gotta bet the other way. -Paul Martino

Takeaways

At the start of the show, Paul shares the legendary story of a chance meeting with Mark Maples and the impact Bill Campbell had on Silicone Valley. Next, he shared on going to grad school because it was hard to start a company as a 20 year old back in the early and mid 90s. We also talked about the kind of ventures Bullpen likes to invest in and why they believe in backing the outsiders. Paul also shared a legendary story about how Sylvester Stallone wrote the script for Rocky in 48 hours. Towards the end of the show, he talked about what he learned with his venture Tribe, and future plans for Bullpen.

Paul also shared insights on;

The temperament required to be a good poker player is the same temperament you need to be an entrepreneur. Both require a lucky break and the ability to capitalize on it. If you want to be an entrepreneur you’ve got to play the game enough times, and when you’re coming into the game as an outsider, it’s important to have a chip on the shoulder directed to the venture ecosystem. As is the case with the game of poker, what determines whether you’re legendary or not, is what you do with the cards you’re dealt. All the failures help you put the pieces together to make the next opportunity a success.

Guest Bio

Paul is the founder of four companies including Ahpah Software (a computer security firm acquired by InterTrust); Tribe (one of the world’s first social networks), and Aggregate Knowledge (a big data advertising attributi...

The future is uncomfortable because we don’t have evidence for it. Why is the courage to speak and have conversation central to our advancement? How has school ruined us? What is the distinction between thinking and having thoughts? On this episode, Bix Bickson talks about accessing our own power, making the difference we’re committed to, and how we can change organizational conversations. We go deep on overcoming the world’s invalidation, and having the courage to have influential, authentic conversations.

The DNA of organizations lives in the conversations we’re having with each other, our customers, and the conversations we’re having with ourselves. -Bix Bickson

Takeaways

At the start of the show, we talked about the causes of imposter syndrome in society. Bix also shared on tacit knowledge and the power of making sure your speaking is making the difference you’re committed to. “There are three mysteries in this world: air to a bird, water to a fish and human kind to ourselves.” We also discussed how we define power, “it’s the ability to convert ideas into results with velocity in a time frame that matters.” Bix shared on how changing company culture can, “attack the most vulnerable rather than confront the most powerful.” We also discussed new ways of learning, “play is the difference between the rules of the game, and the freedom to act within those rules.” Towards the end of the show, we talked about how we can create the future.

Bix also shared on;

Every breakthrough in history, was a matter of someone standing on their own two feet and saying something was possible where there was no evidence. It is our job to invent, imagine, create and declare the future and have the courage to strive f...

Our military protects our country, and our entrepreneurs and businesspeople build our country. Christian is a rare combination of both Protector and Builder.  What can business leaders learn from military leadership? In this episode, Christian Anscheutz discusses changing the dialogue about veterans from being people who need help, to showcasing their strengths and all the good they can bring to the world.

You don’t tell them what to do, you inspire them to act on their own. That is the philosophy of the Marine Corps. -Christian Anschuetz

Takeaways

On this show, Christian talked about his experience in the marines, and the problems he faced transitioning into the business world. He also shared what makes a good leader in both the marines and private sector companies. We also talked about why companies should see veterans as a worthy talent pool instead of a group of people needing help, and how that will help build better businesses.

On this episode Christian also shared on;

Through their training in the military, veterans make superb leaders and are an asset that businesses should be looking to hire. They have a tendency to promote the group over the individual, and an innate selflessness which can inspire people to pull together and work towards the common goal. Veterans have the ability to inspire people in such a way that you can get them to act as one company rather than having lots of people pulling in different directions.

Guest Bio
Christian Anschuetz was a decorated United States Marine Corps officer and a veteran of the First Gulf War who moved into the business sector and worked in a number of highly successful companies as a CIO before creating his non profit charity Project RELO in 2016. Go to ProjectRELO.org for more information.

How is tilapia the answer for burn victims? How does Bruce Buffer fit into Legends and Losers? How can we slow down mental decline in older people? On this episode, we exchange interesting stories and news, including 3D printed houses, insects and turning hydrogen into mental. Abigail also joins us on the show!

Adrian Solano’s favorite part was falling down because now he’s more motivated to get up and keep achieving his goal. -Colin Vincent

Takeaways

At the start of the show, we shared a skier video and a story about a man who wanted to get to the Olympics. Next we talked about Bruce Buffer on Legends and Losers. We had the honor of Abigail joining in on the conversation. We also shared why trees are so intelligent, and towards the end of the show we talked about sex doll brothels and smart condoms.

We also discussed

Between solving Llama drama and getting bees to learn from each other, it would appear that the common denominator is treats and rewards. We’ve also learned that tilapia can actually be a huge help in helping burn victims and trees are a lot smarter than we give them credit for. All of these stories remind us that problems create solutions and new categories!

Going green and building a great business are not opposites, they are actually closely tied together. What role should companies play in the world, beyond the quarterly numbers? How do we bring about diversity in tech? How does respect play into gender relations in the corporate world? On this episode, legendary tech journalist Heather Clancy shares her story, and the incredible interviews she’s done.

The best way to change the ongoing diversity debate in tech is to teach the people who will be leaders tomorrow different ways to act. - Heather Clancy

Takeaways

At the start of the show, Heather shared how she got started, helping businesses understand tech tools. She also shared on the film Hidden Figures and why it’s worth watching. Next we discussed gender in tech and how we can solve the diversity issue. “Diversity of opinion is what makes things keep moving forward.” We also talked about the most interesting people she interviewed and what she learned. Towards the end of the show, we discussed green tech and why it’s something so many tech giants are investing in.

Heather also shared on;

Work is an important part of our self-expression and identities, so companies have to do more than turning a profit. Diversity has to be made a priority by teaching people to see their colleagues professionally not through the lens of gender, race, religion or orientation. People should earn respect by doing their job well, not just command it. Companies also need to recognize the importance green tech, beyond it being altruistic. Ultimately, you can make green by going green.

Guest Bio

Heather Clancy is a contributing editor to Fortune and the author of Data Sheet, Fortune's daily newsletter about the business of technology. Follow her on Twitter @greentechlady.

As a child, Colton was bullied, mocked and called “titty boy.” Now Colton is on the precipice of becoming the first American man to win gold in Judo. On this episode we discuss overcoming pain, snatching victory from the jaws of defeat and what it takes to bounce back.

So many things that look easy require serious mastery. - Christopher Lochhead

Takeaways

At the start of the show, Colton shared his legendary story, how he overcame the pain of herniated discs, making weight and how he got onto the Olympic team. We also shared on his craft, “if you’re doing the right thing it will look like your opponent just slid on a banana.” He shared on what it feels like to know he’s going to compete in the Olympics in 2020, and what separates athletes who bounce back from losses and the ones who don’t. Towards the end of the show, we talked about future hacking and having a singular focus.

Colton also shared on:

At the highest performance level, the difference between athletes’ physicality, skills and conditioning is 1%. What actually influences winning is mindset, psychological work and the ability to overcome challenges, losses and obstacles. It’s important to have a singular focus on an objective, and have the right outlook about the pressure - it is a privilege. Mastery will look easy to everyone else, but what it takes is hard work, and the need to succeed by any means necessary.

Guest Bio

Colton Brown is an American judoka. He competed at the 2016 Summer Olympics in Rio de Janeiro, in the men's 90 kg. Follow him on Twitter @colt_forty_5.

Entrepreneurship is a fine line between being a visionary and having visions. How does the idea of who you want to be turn into reality when it feels like the odds are against you? How can seemingly meaningless tasks lead to legendary opportunities? What is innovation democracy and why is it such a powerful insight? On this episode, Ann Miura-Ko shares her story and how she embraced her failures and found success as a partner at Floodgate.

There’s no test and no way a person can be evaluated for grit, determination and love for something. -Ann Miura-Ko

Takeaways

At the start of the show Ann shared on the lessons she learned from her grandmother and how she actually might have been Batman. She also shared how she went from believing she wasn’t smart to becoming legendary. Ann also told us how determination turned her into one of the best debaters in the country. She went onto share how she joined Floodgate, taking a leap of faith on a new company and risking it all while expecting her second child. She also shared on venture capital, entrepreneurship and making sure you’re betting on the right side of the line between being visionary and having visions.

Ann also shared insights on:

For an entrepreneur, the big insight and the big idea is usually only obvious to them. Getting everyone else to see it, is what makes them legendary. It’s about having the competitive edge that comes from loving what you do. Being legendary isn’t something that just happens to you, it’s something you choose by applying greatness to everything you do. If you’re waiting for luck, it’s never gonna happen. Shake the tree, grab the opportunities and run in the direction of your dreams. Personal belief, hard work and love will get you to your destination.  

Guest Bio

Ann Miura-Ko has been...

Legendary sales executive in the corporate events industry, Skip Jansen continues his personal journey from being an alcoholic who started drinking at 11 years old to designing a legendary life and having a “true north.”

I never compare myself to other people anymore. -Skip Jansen

Key Takeaways From This Episode

We kicked off Part 2 with Skip’s “true north,” which is to be a good son. Skip reminds us that our responsibility is to the best version of ourselves, regardless of how we feel about others in our life. Maybe you have a bad spouse, but just because you have a bad spouse doesn’t give you the right to be a bad spouse in return.

Skip then shared on;

 
We also discussed how Abigail is a “spoiled dinosaur” and why we may never eat chicken again. And finally, Skip left us with a legendary quote, “I find that the biggest limitation on my life is in my my own mind.”

Guest Bio: Skip Jansen

Skip is the Vice President of Business Development at Rezin8. He uses his unique understanding of strategy and creative to keep the teams aligned with the client’s objectives on projects both large and small; because they’re all mission critical. Go to Rezin8.com for more information.