In this episode, Steve Fretzin and Christopher Melcher discuss:

• The most important things lawyers need to know about marketing.
• What holds lawyers back from marketing.
• Learning through speaking at seminars. 
• Understanding your niche and your call to action. 

Key Takeaways:

• While many lawyers may believe they are beyond marketing and above it, for growth and scalability, marketing is necessary to grow your business. 
• Market to other lawyers - that is who is going to send you work.
• Learn how to speak in front of a group, learn how to be memorable or entertaining. 
• Ask for the reviews. People are looking for social evidence to understand someone’s value. 

"If you want to grow and go beyond [a small solo practice], and make a lot more money, you need to bring in more clients. The only way you're going to do that is with a marketing strategy that makes sense and that you apply." —  Christopher Melcher
 

Connect with Christopher Melcher:  

Website: WalzerMelcher.com

LinkedIn: linkedin.com/in/ccmelcher

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: [email protected]

Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

Show notes by Podcastologist Chelsea Taylor-Sturkie

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.