Remember the chicken sandwich wars that launched with Popeyes’ new sandwich? Way back in 2019? We all called it a war but really, as with most marketing initiatives, it was mostly just tongue-in-cheek barbs and playful quips that brands slung at each other via social media.

That playfulness disappeared in the early days of the pandemic as restaurant brands scrambled to come across as trustworthy and transparent. And while that playfulness has since returned to restaurant marketing, it's no doubt changed because of how brands have been forced to communicate for the last year.

Church's Chicken CMO Brian Gies joins the podcast to talk about those changes, how he adapted the brand's messaging throughout the pandemic, and, yes, how Church's introduced its own product to the ongoing chicken sandwich wars.

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