When we are clear who we are trying to attract, we can put an offer in front of them and sell them things. That is what we do in the coaching business.

In this episode, Tom Krol sits down with Dustin Matthews, co-founder of WealthFit and creator of the Event Growth Formula, to reveal the proven framework that has driven over $100 million in sales through live events.

Dustin breaks down the 5 Ps, a system that he used to help coaches, speakers, and business owners fill rooms, build credibility, and convert audiences into paying clients. You’ll also hear how Dustin turned small local seminars into a national speaking empire and the mindset shift that separates successful event marketers from everyone else.

You’ll Learn How To

• Fill your events with the right audience who are ready to buy
• Use the “5 Ps” to design profitable live events from start to finish
• Avoid the common mistakes that keep coaches from selling on stage
• Turn small workshops into high-converting, scalable experiences

What You’ll Learn in This Episode

• (04:43) The story behind Dustin’s hundred-million-dollar event success
• (07:00) How small Florida seminars turned into national tours
• (09:55) Why picking a date is the first and hardest step to success
• (11:05) Looking for pockets of people and figuring out how you can market them
• (12:36) The 5Ps for profitable live events
• (12:46) Persona: You've got to know who you are targeting
• (13:25) How to identify your Ideal Client Persona
• (15:31) Positioning: The secret to positioning your event as a must-attend experience
• (19:03) Platform: Setting up a simple event platform and follow-up system
• (22:50) Promotion: Multi-channel promotion strategies that drive attendance
• (24:46) Performance: The key performance metrics that predict event success
• (26:49) The phone-call strategy that doubled attendance rates
• (30:56) Understanding influence

Who This Episode Is For

• Coaches, speakers, and entrepreneurs who want to use events to attract clients
• Business owners who are looking to convert audiences
• Anyone who is tired of empty rooms and ready to master profitable live events

Why You Should Listen

If you’ve ever dreamed of hosting live events that sell, Dustin’s Event Growth Formula gives you the roadmap. His system has generated over $100 million in sales, and in this episode, he breaks down exactly how to do it.

Connect with Dustin Matthews:

• Website: https://wealthfit.com/ 
• Website: https://www.dustinmathews.com/ 
• Facebook: https://www.facebook.com/thedustinmathews/
• Resources: eventgrowthformula.com/blueprint - The Blueprint to Success

Other Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com