"One thing that my mentor taught me to do is wind the position down to two or three people and then have your spouse do the final interview. This will be key because your spouse knows you better than you know yourself. They know who you are going to work well with."

In this episode, Tom Krol reveals a pattern he has seen repeatedly while working with the most successful coaches in the country. After years of watching who builds profitable, long-lasting coaching businesses, Tom noticed something surprising: the top coaches all hire in the exact same order.

Listen to this two-part series where he breaks down who to hire first, when to hire them, and the non-negotiable rules that protect your business before you scale. Enjoy the show!

You’ll Learn How To:

• Identify the first hire that unlocks real leverage
• Avoid the most common early-stage hiring mistakes
• Build a team without going into debt
• Protect your business by hiring the right way

What You’ll Learn in This Episode:

• (01:03) The one non-negotiable rule about your first hire
• (05:45) The two types of coaches in real estate
• (06:54) Why local groups are quietly outperforming national events
• (08:41) Common trends among the top coaches in the country when it comes to a team
• (10:22) Why the best coaches avoid debt in the early stages
• (10:56) Most successful coaches start with high-ticket 1:1
• (12:36) Why your first executive assistant must be local
• (13:35) The three traits every great EA must have
• (15:13) The hidden danger of hiring someone without a job
• (15:59) Why nearly every top coach has a female EA
• (16:52) Why your spouse should do the final interview
• (17:51) Part-time teams almost always fail
• (19:00) The biggest mistake coaches make after hiring an EA
• (20:02) Honesty is the #1 trait you must screen for
• (21:27) When an EA evolves into a true second-in-command
• (23:08) How to decide what tasks you should stop doing
• (24:01) Fast to fire, fast to hire, fast to promote
• (24:22) Number one predictor of entrepreneurial success: Ability to handle pressure
• (25:22) Full-time marketing person vs marketing agency
• (28:05) How agencies fit after the right team is built

Who This Episode Is For:

• Coaches who are under $40K per month
• Founders who are doing everything themselves
• Entrepreneurs who are afraid of hiring too early or too late
• Anyone who is building a coaching business for the long term

Why You Should Listen:

Hiring is one of the fastest ways to grow your business, and one of the fastest ways to break it. In this episode, Tom doesn’t talk about theory or org charts. He shares the real hiring sequence that has worked over and over again for the most profitable and stable coaching businesses in the country.

Other Resources:

• Apply now for Coaching Inc.’s private mastermind at coachinginc.com