Jeff Hetsel, president of Cicis Pizza, joins QSR editorial director Danny Klein to share insight into what all restaurants search for in this business—brand longevity. For the famed pizza buffet chain, it all starts within (Hetsel began with Cicis as a GM 30 years ago), and a culture that promotes franchise development through generations. Hetsel talks about what’s ahead for the brand, as well as the industry, as value kicks into gear in 2024.