Kristen Hartman, the president of Specialty Brands at GoTo Foods (formerly Focus Brands)—the parent company of Auntie Anne's, Carvel, Cinnabon, Jamba, McAlister's Deli, Moe's Southwest Grill, and Schlotzsky’s—takes us inside the mashup everybody’s talking about. Is co-branding making a comeback? Should we call it something else? We’ll get into that and a lot more.