The buzz: “We will design products differently if we knew that those products were going to come back to us as manufacturers and we could extract value from them and create new products from them” (Teresa Domenech). The last 150 years of industrial evolution have been dominated by a one-way Linear Economy model of production and consumption. Goods are manufactured from raw materials, sold, used, then discarded or incinerated as waste. How to get past this unsustainable practice? Welcome to the circular economy model, which maintains products, extends their service life, and repurposes one product’s waste to maintain another – reuse, repair, remanufacture. Is your company on board yet? The experts speak. Christopher Koch, SAP: “Say something once, why say it again?” (David Byrne “Psycho Killer” lyrics). Will Ritzrau, SAP: “Difficulties are just things to overcome, after all” (Ernest Shackleton). Join us for Circular Economy: Radical and Unproven or Saving the Planet? – Part 2.